Qantas Airways has tapped Australian designer Rebecca Vallance to have a good time the return of its operating flights from Sydney to Recent York for the primary time since 2020.
Vallance has designed an identical pajama and amenity kit that’s complimentary for Qantas business class travelers that pays homage to Recent York. The partnership looks to drum up awareness of the brand new route. The collaboration includes special-edition pajamas and amenity kit. Two custom couture Rebecca Vallance gowns might be released at a launch event at Qantas headquarters on Wednesday at 11:30 a.m., Australia time.
“Working with Qantas is a dream come true,” Vallance said. “The Qantas pajamas are iconic, and it’s my first time doing a design for pajamas so it was great to work on a really different creative transient. Flying the flag for Australian fashion on a worldwide stage and partnering with the national carrier — what an absolute honor.
“Recent York can be one among my favorite cities on this planet, and it’s a fantastic opportunity to not only promote Recent York as a tremendous travel destination but additionally incredible as an Australian designer to work with the national carrier on their collectable pajamas and amenity kit,” she added.
Every bit incorporates Vallance’s Avenue Astoria Collection print, which is a nod to the glamorous characters of Recent York’s Waldorf Astoria within the Seventies, where Elizabeth Taylor’s and Diana Ross’ comings and goings were well documented.
The collaborative Qantas x Rebecca Vallance designs feature a monogram of the Qantas “Roo” and Vallance’s logo. The palette of blues and subtle Art Deco undertones reflect the heritage, glamour and class of the Waldorf Astoria’s hotel architecture.
The pajamas and amenity kits might be offered on all flights from Australia and Recent Zealand to Recent York and vice versa for the months of June and July, and might be available to buy at Qantas Marketplace through a points redemption. It launches June 14.
On June 14, Qantas will start operating flights from Sydney to Recent York via a brief stopover in Auckland before the non-stop service to Recent York.
When asked what she hopes it is going to do for her business, Vallance said, “It’s an enormous compliment to be aligned with one of the iconic Australian brands on this planet. It’s also a tremendous technique to engage one other audience for the brand and cross promote via our social communities and artistic credibility by association.”
She noted that she was excited to find a way to tap into that and lift awareness for Qantas within the U.S. market, where she’s already well established. “One of the best brand partnerships are a unbelievable two-way street, where everyone advantages equally. That is only the start of Rebecca Vallance’s partnership with Qantas,” she said.
The couture gowns are being sold on the Vallance website online in celebration of the Qantas x Rebecca Vallance partnership.
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