Russell Westbrook is expanding his fashion label with its first retail location. 

The Los Angeles Lakers player celebrated the opening of his first retail location for his Honor the Gift fashion brand on Saturday in Los Angeles, California. Westbrook hosted a gap party for the shop, wearing a head-to-toe Honor the Gift look consisting of an identical black-and-white graphic set. 

Westbrook’s store opening brought together the NBA star’s family and friends, who were capable of shop from his fall 2022 collection, called District, which is inspired by the Unified School District of town of Los Angeles. The gathering includes collegiate-inspired styles like varsity jackets, cable knit sweaters and vegan leather jackets.

The NBA player first launched Honor the Gift in 2017, offering each men’s and ladies’s pieces inspired by his sporty style. He first launched the brand at a pop-up in Oklahoma City, Oklahoma, with the intention to supply reasonably priced apparel and to attach with inner-city youth. 

He’s since expanded the brand with dedicated women’s and kids’s lines in 2021 with a group called Free Fall, which was inspired by Tuskegee Airmen. 

Westbrook has made an impression for his style, recurrently sitting front row at fashion shows for designer brands like Tom Ford, Thom Browne, Dior and others.

Westbrook’s Honor the Gift store is positioned at 130 North La Brea Avenue in Los Angeles.