Call it the sweet smell of success.

After launching her debut fragrance last 12 months, a chocolate-inspired scent called Sweet Tooth, Sabrina Carpenter is introducing her second perfume, called Sweet Tooth: Caramel Dream. It debuts on walmart.com and TalkShopLive on Tuesday before rolling out in full distribution on Sept. 7, which incorporates Walmart stores and other mass market retailers.

Prices range from $10 for a body spray to $29.99 for a full-sized eau de parfum.

The road extension follows the brand’s launch, which got off to “a roaring start,” in accordance with Steve Mormoris, Scent Beauty’s founder and chief executive officer. “It’s one among the fastest-growing fragrances within the U.S. market, we’ve had phenomenal user reviews,” he said of the brand’s debut stock keeping unit, Sweet Tooth.

Sweet Tooth: Caramel Dream includes notes of caramelized amber, patchouli, dark chocolate bean, sugared lemon, orange zest, freesia, vanilla and fluffy musk. It was developed by Firmenich perfumer Gil Clavien.

“It’s something that feels a bit more sophisticated, it’s an ideal autumn scent,” Carpenter said. “Once I was creating Caramel Dream, I wanted it to feel like [Sweet Tooth’s] hot older sister.”

Carpenter added that a 12 months in, developing fragrances has been just as personal a process as songwriting, but has also given her more technical know-how. “Whenever you’re making a fragrance, you’ve got to take all this stuff into consideration: how long the perfume wears, how the scent changes over time and the coloring of the fragrance, plus the bottle.”

Neither commented on sales, but industry sources estimate Sweet Tooth: Caramel Dream to hit $10 million in retail sales in its first 12 months available on the market, which might double the brand’s overall volume.

“It is incredibly well embraced by ladies and men,” Mormoris said. “It’s very fascinating, however the fragrance is making a luxury genre of sweetness at an accessible price.”

Mormoris noted that the channels have shifted significantly in fragrance prior to now five years. “We’ve seen a robust resurgence of the mass market since the mass market are selling luxurious products. There’s now not this strict compartmentalization of getting expensive luxury goods in shops and low-cost stuff within the mass market,” he said. “Big retailers like Walmart are leading the charge and creating strong beauty divisions, they usually are very supportive of high-quality products at a more accessible price.”

The opposite piece, he noted, was brand storytelling. To that end, Carpenter appears within the launch’s recent campaign. “The mass market has done an admirable job of making higher brand selection, way more content on their ecommerce platforms to really educate consumers concerning the fragrance and olfactory content, plus the introduction of testers in store,” Mormoris said. “What we’ve done well is partner with artists like Sabrina Carpenter to create an ecosystem of content where consumers can experience the brand.”