Body Campaign Nearly 40 beauty brands have found a latest cause to rally for.

The Every Body Campaign, masterminded by Saie founder and chief executive officer Laney Crowell, is a collective effort of 37 beauty brands to boost money for SisterSong, a national organization that “supports the people impacted probably the most by abortion bans,” Crowell told WWD.

Each brand will repackage a bestselling product in a green outer carton to sell on the campaign’s website, which launches Tuesday. A hundred percent of proceeds from each product will likely be donated to SisterSong. In line with the organization’s website, it “[draws] 1000’s into the movement” and “[builds] the talents of mid-career activists,” in addition to “mobilizing a big base of ladies of color and allies in rapid-response online and in-person motion.”

The participating brands include Alpyn Beauty, By/Rosie Jane, Caliray, E.l.f. Cosmetics, Fable & Mane, Freck Beauty, Furtuna Skin, Glow Recipe, Hatch Mama Beauty, Herbivore Botanicals, The Inkey List, Iris&Romeo, Josie Maran, Jouer Cosmetics, Kate McLeod, Keys Soulcare, Kinfield, Kopari, Live Tinted, Make Beauty, Maude, Megababe, Mented Cosmetics, Nécessaire, Nette, The Nue Co., The Outset, Pacifica, Phlur, Prose, Saie, Tenoverten, Topicals, Veracity, Versed, W3ll People and Youth to the People.

“I don’t imagine in competition, there’s such an incredible power in numbers that comes from collaborating,” Crowell said. “The Every Body campaign has develop into the most important reproductive justice campaign the wonder industry has ever had and I used to be just so excited by brands’ reactions once I approached them with this crazy idea. It was a powerful ‘yes’ just about across the board.”

The combined reach of the brands’ Instagram accounts reaches 13.8 million followers, while their TikTok followings reach 2.4 million. The influencers tapped for the campaign have a combined following of 255 million, and the brands’ founders reach 28.3 million on Instagram.

“The reach goes to be big. It truthfully has nothing to do with competition, it has to do with making real change, and we’re in a position to make real change together,” Crowell continued. The timing of the campaign also has to do with the midterm elections, which occur Nov. 8. “Our hope is just not just to boost funds and lift awareness, but to make the conversation across the midterms huge.”

Crowell said the importance behind the green outer cartons was “inspired by the green bandanas and green smoke which were present throughout the abortion demonstrations, and that green began in Argentina. It’s a logo of hope, health and life…all of those brands are global brands, it is a global issue, and we’re standing together in global solidarity.”