Refillables are on the rise. 

In keeping with data from Spate, searches for deodorant alongside “refillable” are at a monthly volume of 12,890 within the U.S, a 32 percent year-over-year increase. 

Dove is the most-searched deodorant brand alongside “refillable,” garnering over 9,300 searches per thirty days, while Secret, Old Spice and natural deodorant brand Native follow suit, albeit with significantly lower average search volumes. 

Searches for refillable perfumes have seen probably the most significant year-over-year growth, increasing by 60.7 percent, with brands similar to Mugler, Boucheron and Chanel seeing probably the most traction. 

More area of interest are searches for refillable razors and candles, although when the previous do appear, it is usually alongside shaving brand Schick.   

Searches for refillable shampoo, soap and conditioner have seen respective year-over-year increases of eight percent, 22 percent and 21 percent. 

Here, the highest product formats searched alongside “refillable,” in addition to their average monthly search volume within the U.S., per Spate.