PARIS — Sephora has named Marc Abergel global chief digital officer.

Within the newly created position, the seasoned executive joins the prestige beauty retailer’s global leadership team and reports to Martin Brok, president and chief executive officer of Sephora.

Abergel has held business, consulting and full-scale transformation roles at brands including Apple, Tencent, Deloitte Digital and The Lego Group, based on Sephora.

The LVMH Moët Hennessy Louis Vuitton-owned company said Abergel will set and roll out Sephora’s digital strategy, enhance consumer journeys and lead the acceleration worldwide of the retailer’s digital transformation. He’s to guide e-commerce growth and drive innovation capabilities, as well.

Sephora’s digital activity, which has boomed throughout the coronavirus pandemic, shows no sign of abating. “It might probably be half of the business,” Brok said during an interview published in WWD Beauty Inc magazine in December, without revealing the present percentage it makes up.

“One of the crucial remarkable things about Sephora is its ability to capitalize on the exceptional digital acceleration that occurred during the last couple of years,” Brok said in a separate statement. “With the intention to win in the brand new omnichannel ecosystem, it’s now obligatory to further speed up our digital capabilities and to find out how we create a greater and more differentiated consumer experience, leveraging the complete potential of our brand and global scope to adapt and deploy best practices, with a digital-first mind-set. I’m convinced that Marc’s extensive background in digital transformation and his future contribution will probably be pivotal in our journey as we reimagine the long run of beauty.”

Sephora has been bulking up its online presence.

In July 2021, as an illustration, Sephora said it had signed an agreement to purchase Feelunique, a significant online beauty retailer within the U.K.

In June 2021, it was announced that Sephora would join forces with Zalando, Europe’s leading fashion and lifestyle e-commerce sites. The businesses signed a long-term strategic partnership to create a prestige beauty experience online, starting within the fourth quarter of the 12 months.

In May 2020, Sephora said it was launching cross-border on Tmall with “cloud shelves” stocked with product from new-to-China brands corresponding to makeup artist label Natasha Denona and Sunday Riley skincare.

FOR MORE, SEE:

Sephora’s Future Focus With Martin Brok

Sephora Picks Speed up Brands for 2022 Cohort

Sephora Seals Deal With Feelunique