TECH SUSTAINABILITY: Maison du Dodo and its parent South Korean company Hyaloid Co. have launched in Milan a recent proprietary fashion tech platform that mixes social media, e-commerce and community.

The project was unveiled during a press conference that took place Thursday at Italian textile maker Vitale Barberis Canonico’s showroom, introduced by Hyaloid founder Shin Sang Hyun and chief executive officer Oh Sang Hyeon.

The platform will offer to brands, businesses, entities and personalities the likelihood to create their very own customized social and e-commerce application.

The platform can be available to all Hyaloid’s partner brands and influencers looking for to speak directly with consumers.

With the intention to provide a really personalized experience, each app is extremely customizable. Brands and users can change the layout and add videos, photos and music. Particularly, they will add e-commerce functions, guaranteeing themselves a virtual flagship with a worldwide reach. 

Once launched, the app will enable content creators and users to register and create their very own profiles called “My Room.” 

The technology may also financially reward users for product and brand promotion — a form of commission.

The more they promote the brands, the more users can be bestowed a badge, differentiating the extent of authority within the system.

The platform will allow data to be fully available to the community.

Newly launched fashion brand Maison du Dodo will participate within the project with the aim of democratizing access to sustainable luxury products because of ethically sourced raw materials and low-carbon manufacturing processes.