Acquires – Page 2 – Beautifaire

24 Dec

Procter & Gamble is betting big on prestige beauty. The patron goods giant is acquiring Tula Skincare — its third deal in two months and seemingly the biggest, as well. Terms of the deal weren't disclosed but Tula — a probiotic, superfoods-based skincare line founded by gastroenterologist Roshini Raj, Bobbi Brown cofounder Ken Landis and tech entrepreneur Dan Reich and backed by L Catterton — was reportedly heading in the right direction to succeed in about $150 million in net sales for 2021. That makes it almost twice the dimensions of Farmacy Beauty, which P&G bought in November, and thrice that of Ouai, the hair care brand it snapped up in December. Taken together as a bunch, together with P&G’s existing portfolio...

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4 Dec

L’Oréal Acquires Danish Probiotic and Microbiome Research Company –

by Beautifaire101

Beauty, Featured

L’Oréal Acquires Danish Probiotic and Microbiome Research Company –

PARIS — L’Oréal is increase its microbiome research know-how with the acquisition of Lactobio, a Danish probiotic and microbiome research company. Financial terms of the deal weren't disclosed. “The strategic acquisition builds on 20 years of research by L’Oréal into the microbiome scientific territory, deepening its knowledge of the microorganisms that continue to exist the skin’s surface and reinforcing the group’s leadership on this field,” L’Oréal said in an announcement Monday. “This acquisition also opens up latest opportunities, including leveraging Lactobio’s micrcobiome expertise and significant IP portfolio to develop effective latest cosmetics solutions, including live bacteria.” Søren Kjærulff and Charlotte Vedel founded Lactobio in 2017 in Copenhagen. They created a proprietary microbiome discovery platform and screening method to decide on essentially the most...

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11 Oct

Trafilea Acquires The Spa Dr. – WWD

by Beautifaire101

Beauty, Featured

Trafilea Tech E-commerce Group has been shopping again — this time in the wonder space. After snapping up The BodCon, a digital conference specializing in body positivity, at the top of last 12 months, the patron tech e-commerce group just announced it has acquired direct-to-consumer clean skincare brand The Spa Dr. Financial terms of the deal weren't disclosed. “We're very excited to welcome The Spa Dr. into the Trafilea Group and to rapidly scale up the brand, leveraging our large female audience within the U.S., Trafilea’s tech, and its proven growth marketing platform now empowered by AI,” said Santiago Zabala, chief executive officer of Trafilea. The Spa Dr., which was founded by Dr. Trevor Cates in Park City, Utah, around eight years ago, offers...

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30 Aug

E.l.f. Beauty Acquires Naturium for $355 Million – WWD

by Beautifaire101

Beauty, Featured

E.l.f. Beauty Acquires Naturium for 5 Million – WWD

After 18 consecutive quarters of growth amongst its brands, E.l.f. Beauty is expanding its portfolio. The parent company of E.l.f. Cosmetics, W3ll People and Keys Soulcare has signed an agreement to accumulate Naturium for $355 million, it revealed Tuesday. It’s a part of a broader strategy to present the corporate cachet in skin, which could comprise 18 percent of retail sales after the sale is accomplished, which is predicted to shut around Sept. 30. Naturium is sold at Goal, Amazon and Naturium.com, amongst other partners globally. It boasts a mean price of $18 per product, which include its hero body wash, vitamin C complex serum and moisturizer with SPF 50. The acquisition confirms an earlier WWD report that Naturium was mulling deal options....

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