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5 Oct

Go behind the scenes of Moncler and adidas’ Art

by Beauty Tips
Beauty, Featured
You would possibly have seen Moncler and adidas Originals’ latest collaboration quite literally blowing up on social media, with traffic light puffers and bubble-padded trainers filling up your feeds. Designed to push the boundaries of co-creation through a mixture of the brands’ iconic styles (think: three-striped city sportswear meets pillowy outdoor looks) the gathering also finds inspiration in physical boundaries, spanning mountaintops and the metropolitan cities below. Fitting, then, that the accompanying campaign is titled The Art of Explorers, bringing IRL explorers along with AI-generated adventurers and unique, mixed-media sculptures.More specifically, The Art of Explorers showcases work from a spread of world-class creatives, featuring make-up artist Isamaya Ffrench, photographer Hanna Moon, Dazed 100 set designer Ibby Njoya, and more. The...
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18 Aug

Coty Renews Adidas License – WWD

by Beautifaire101
Beauty, Featured
Coty could also be, sources say, in talks with Kim Kardashian to sell back her beauty brand, nevertheless it is definitely holding onto its license with Adidas, which it has just renewed. “Adidas is perfectly positioned to capitalize on the brand new well-being and athleisure trend in beauty amongst today’s consumers,” said Coty chief executive officer Sue Nabi in regards to the renewal, of which terms weren't disclosed. It has partnered with the activewear giant because the ‘90s and introduced its first product within the U.S. in 1999 with the Adidas Moves for Him scent, followed by Adidas Moves for Her in 2000. Nabi noted that in recent months, Coty has elevated Adidas’ body care offering with the launch of the Adidas Lively...
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16 Jun

Adidas to Host ‘Samba Café’ Pop-Up Event With Pharrell

by Beauty Tips
Fashion, Featured
NEW KICKS: Adidas Originals is teaming up with Pharrell Williams to open a three-day pop-up during Paris Fashion Week Men’s next week dedicated to the athletic brand’s red-hot Samba sneaker. Based on Adidas, the event will have a good time Williams’ long-standing partnership with the brand and can feature an exclusive release of three recent colorways of the Humanrace Samba. Called “Samba Café,” the event will happen inside The Broken Arm boutique, positioned at 12 Rue Perrée, from Thursday, June 22 to Saturday, June 24. Every day on the café, a limited quantity of Sambas by Pharrell might be available for purchase on a primary come, first serve basis. The space will even invite visitors into the world of the Humanrace Samba through...
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25 May

Blackpink Stars in Adidas’ ‘Home of the Classics’ Campaign

by Beauty Tips
Fashion, Featured
Getty Images for Coachella Blackpink is taking things old-school, starring in Adidas‘ “Home of the Classics” campaign. Announced in May, the rollout features a industrial and promotional photos posted to Adidas Korea Instagram account. The photographs see the group wearing each apparel and sneakers from the road. Considered one of them includes the group wearing the Adidas Campus 00 shoes, which feature a rubber sole, suede upper and the brand’s signature aerated three stripes. One other photo showcases group member Jisoo wearing the brand’s Forum Low shoes and Adicolor Classics three-stripes Short Wrapping skirt. The sneakers are supposed to evoke an ’80s attitude with a leather upper and a lace closure with a removable strap. Posted on May 9, the industrial helps...
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