Bangles Tag
Bala is heading to Goal.
The fitness brand, best known for its Bala Bangles, $55, a contemporary tackle the normal ’80s ankle weight, is entering 1,382 doors nationwide with its Bala Bangles in a single and two kilos, $55, Bala Bars, $59, and Bala Bands, $35.
“It’s been on our vision board since we launched the brand. Goal, long-term, was at all times the plan,” said Bala cofounder Natalie Holloway. “It’s a natural evolution for Bala to be in Goal especially as we give attention to expanding to more customers and expanding our product assortment.”
While the brand has an array of other products including the Bala Beam, $109, and The Play Mat, $99, the in-store assortment was strategic.
“Bala Bangles have been...
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Bala and CorePower Yoga are teaming as much as make understanding a bit more vibrant.
The 2 fitness brands are releasing a limited-edition pair of Bala’s fan-favorite 2-pound bangles, $65, in CorePower Yoga’s signature orange hue.
While this partnership is coming to fruition now, the genesis actually predates Bala, which has amassed greater than $50 million in sales since its founding.
Back when she worked as a licensed CorePower Yoga instructor, Bala cofounder Natalie Holloway was used to adding weights to make a fitness class more difficult. Upon happening sabbatical in Asia with Bala cofounder and now-husband Max Kislevitz, the duo took a yoga class that felt a bit “too meditative,” in response to Holloway, ultimately resulting in the thought for the...
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