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12 Jan

Beauty’s Office Return Plans – WWD

Beauty’s Office Return Plans – WWD
Firms across the U.S. are still figuring out what works best for them and their employees relating to returning to the office after the worldwide pandemic led to many the world over working from home for lengthy periods. On the one side there’s those like Elon Musk’s electric carmaker Tesla, which is attempting to bring back employees 40 hours every week, and others like Slack and Airbnb that allow staff to be fully distant. In between, there are a lot of similar to Apple and Peloton which have opted for a hybrid model and plenty of those implemented those policies following Labor Day. Here’s what eight beauty firms needed to say when Beauty Inc asked them to comment on their plans for...
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5 Jan

Selena Gomez on Rare Beauty’s Self-Love Success Story –

Selena Gomez on Rare Beauty’s Self-Love Success Story –
It’s rare alright. In only three years, Selena Gomez‘s Rare Beauty has proven that a makeup brand built on self-love and driving awareness of mental health issues, is usually a industrial juggernaut. Expected to achieve $300 million in revenues in 2023, the brand has transcended the celebrity of its founder, singer, songwriter, producer, actress and philanthropist Gomez, who's probably the most followed woman on Instagram with 430 million followers, helping Rare Beauty develop into social media’s top ranked beauty brand within the U.S. Rare Beauty has raised $12 million of the $100 million it has committed to mental health causes over the following decade through its Rare Impact Fund, which has partnered with 25 global organizations, and provided support and resources to...
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22 Dec

Beauty’s Next Frontier – WWD

Beauty’s Next Frontier – WWD
Squiggly silver lines snake over an individual’s eyes, nose and mouth. Glistening purple-white and orange-pink sea anemone-like shapes sprout on one other face, where opalescent globules magically appear and bluish mushroom-ish forms pop up. In a 3rd look, a face and breasts are surrounded by translucent, purply-pink wafting gills. Stuff of fantasy? Of course, but it surely’s also virtually real today. Welcome to beauty within the metaverse, an immersive online space in full expansion mode. From bitcoin loyalty programs to NFTs, virtual 3D stores and online gaming involving makeup and hair looks, beauty is beginning to have an actual moment on this latest virtual environment.  “The subsequent frontier is the metaverse, where we'll see plenty of application in beauty,” said Michelle Phan, the...
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7 Dec

Function of Beauty’s Approach to Personalized Hair Care –

Function of Beauty’s Approach to Personalized Hair Care –
Function of Beauty’s chief executive officer Alexandra Papazian addressed the evolution of customization, sharing how the brand is using personalization to create efficacious products and a sustainable business model. She also discussed the corporate’s expansion into retail.   The hair care brand, which was founded by two MIT grads and a cosmetic chemist in 2015, “creates a completely customized regimen and a completely customized formula” based on a proprietary algorithm customer quiz, explained Papazian. To this point, Function of Beauty has developed 3 million unique formulations and Papazian said it's capable of manufacturing upward of 27 trillion.  The brand’s business model goals to satisfy consumer demand for targeted hair products, as NPD reports nearly 50 percent of consumers are willing to pay more...
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