Brands – Page 22 – Beautifaire

14 Apr

Luxury, Beauty Brands Flock to Hainan as Tourist Boom Continues

SHANGHAI — The third edition of the China International Consumer Products Expo, also generally known as Hainan Expo, kicked off on Tuesday in Haikou, the capital of Hainan Island, China‘s duty-free shopping haven. As the primary large-scale international expo after China’s reopening, the five-day trade fair showcased greater than 3,300 brands from China and abroad, up from last yr’s 2,800 participants. Keen on keeping luxury spending onshore, Chinese authorities have been actively cracking down on Daigou and heavily promoting local retail hubs akin to Hainan and Hong Kong. In line with official data, for the primary quarter of this yr, Hainan welcomed 26.8 million visitors to the island, a rise of 20.2 percent in comparison with the identical time last yr. Total tourism...

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14 Apr

Launchmetrics’ Top 10 Beauty Brands by Media Impact Value

by Beautifaire101

Beauty, Featured

Launchmetrics’ Top 10 Beauty Brands by Media Impact Value

Data from Launchmetrics demonstrates that with regards to media impact value, China and the U.S. are the highest markets driving value for prestige beauty brands, who're maximizing their gains within the regions namely via increasingly fine-tuned influencer strategies. “With China’s loosening of restrictions and the woke up economy, the region is attracting brands to reconnect with their aspirationally driven audiences, thus motivating [brands] to diversify their ambassador portfolios,” said Launchmetrics’ chief marketing officer, Alison Bringé. Launchmetrics’ MIV scoring system assesses the impact of a brand’s relevant media placements across channels, inclusive of paid, owned and earned mediums. While celebrity voices are indeed becoming less influential in propelling brand MIV scores, there have been a number of exceptions to the trend...

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14 Apr

The Black-Owned Clean Beauty Brands You To Know In

by Beauty Tips

Makeup, Featured

The Black-Owned Clean Beauty Brands You To Know In

In the event you’re searching for beauty products that are usually not only effective but additionally free from harmful ingredients, look no further than our list of Black-owned clean beauty brands. These progressive corporations prioritize products with high-quality ingredients which might be protected for you and the planet. Adding them to your arsenal isn't only useful to your well-being but additionally fosters diversity and inclusion in the wonder industry. We’ve rounded up the Black-owned clean beauty brands you must know below. From Topicals to Ami Cole, ahead, find seven corporations making waves within the clean beauty space with their unique offerings. 01 Ami Colé Lip Treatment Oil Ami Colé is devoted to using clean, high-quality ingredients to create makeup that celebrates and enhances the natural...

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10 Apr

9 Brands Powering The Gender-Neutral Fragrance Movement (It’s About

by Beauty Tips

Beauty, Featured

9 Brands Powering The Gender-Neutral Fragrance Movement (It’s About

Escentric Molecules offers an enormous range of fragrances for everybody, irrespective of how they discover. The corporate actually prides itself on creating what it describes as "non-binary scents" for everybody, while also attempting to eliminate the concept that scents must be marketed towards or designed for either men or women. "Fragrance has no gender. Perfumery sells a story, an idea, a dream, a memory — all of which don't have any distinction between male or female of their ability to enthrall us. So why should we limit the experience of those creative expressions to such binaries?" the brand's website states. Founder Geza Schoen further explained the corporate's genderless approach to The Guardian in 2020. "Socialization and cultural education influence where our...

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