Intimate wellness is getting physical.
While beauty stores and mass retailers alike committed to constructing out intimate and sexual wellness categories, much of the expansion had been digital with brands like Maude and Dame happening Sephora’s website and Bloomi launching on Saks’ site. Ulta Beauty, which now operates The Wellness Shop, has an intimate wellness category in-store with more expansive offerings, including sex devices, online.
But now, with a bit more experience within the category, beauty retailers are bringing more of those offerings into physical stores, most notably Maude launching certain stock keeping units at Sephora. Mass retailers which have had sexual wellness on the aisles for years — think heritage brands — are actually seeking to shake things up and modernize...
Continue reading
0 Comments