Brands Tag

Beauty Brands Eye TikTok Bans Slug: News Feed When the 117th Congress last December passed a huge, $1.7 trillion spending bill that included banning TikTok from all government devices, the favored video-sharing app’s core Gen Z users shrugged. A month later, as a growing list of universities, under pressure from state lawmakers, have also banned the app, they’re beginning to notice. And so are the sweetness brands which have increasingly relied on TikTok — which has sparked countless beauty trends and viral products (Clinique’s Black Honey, Dior’s Rosy Glow Blush, to call just two) — as a critical marketing tool. “Our core principle is reach people where they're,” says Evan Horowitz, CEO and cofounder of creative agency Movers+Shakers, which works closely with brands like...