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29 Dec

#ESSENCEApproved Have fun the Holiday Season with These Black-Owned

#ESSENCEApproved Have fun the Holiday Season with These Black-Owned
Goal Here at ESSENCE, we launched a recent article series entitled #ESSENCEApproved. In these monthly-themed articles, the women of Black Girl Magic headquarters share their favorite Black-owned products that you simply oughta learn about.  For November’s #ESSENCEApproved article, Pietrina Love, Director of Sales Activations at ESSENCE, shares how she’s preparing to have fun the vacation season together with her family members.  Hey, ESSIES! I’m excited to share my very own Black-owned holiday gift guide. Gift-giving is my love language, and I take personal pride in introducing my family and friends to Black-owned brands. Nevertheless, my annual struggle is refraining from keeping the gifts for myself! Listed below are a couple of of my faves: Goal Fresh Pawz Death Row Logo Hoodie  Our family’s Standard Poodle was...
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29 Dec

Rating celebrity beauty brands of 2022 by how random

Rating celebrity beauty brands of 2022 by how random
Jared Leto could be the winner here Ever since Kylie Jenner and Rihanna hit a billion dollars with their respective make-up lines it looks like every celebrity on the planet decided it was time to leap on the beauty brand-wagon and get a chunk of the pie for themselves. While a pair have done thoroughly – Selena Gomez – and a number of have seemed genuinely authentic – Halsey, Tracee Ellis Ross – on the entire, it’s just felt very random. Why do Madison Beer and Vanessa Hudgens have a DNA-based skincare range? Why does Ellen Degeneres have a skincare brand named, satirically, Kind Beauty?  2022 has given us one other fruitful crop of...
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28 Dec

Celebrating Juneteenth? 10 Black-Owned Brands To Give Your …

Celebrating Juneteenth? 10 Black-Owned Brands To Give Your …
A. Michelle Candles That is the second yr Juneteenth has been recognized as a federal holiday, and we're excited for the festivities and day without work (in the event you get any). This weekend, many families and friends will gather to like on one another, remember the tip of a difficult era, and have fun how far we’ve come since. While freedom may not yet look exactly how we’d prefer it to for Black and Brown people in America, we are able to still have fun the progress that’s been made. One method to do that is by supporting Black businesses. Despite the numerous obstacles they face, they’re still working at circulating Black dollars throughout our economy and constructing wealth. That said,...
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28 Dec

Olaplex, Supergoop Amongst 2022’s Top-trending Skin and Hair Care

Olaplex, Supergoop Amongst 2022’s Top-trending Skin and Hair Care
This 12 months’s most-searched brands within the U.S. confirm TikTok views do, in actual fact, translate to Google searches. “This 12 months’s top brands are aligned with the newest shifts in consumer behavior and product trends,” said Yarden Horwitz, cofounder of Spate, noting sun protection, hair bond-building and hair loss products have all seen significant growth in demand this 12 months (and have all been centerpieces in #BeautyTok discourse as of late). Growing demand for hybrid makeup products drove a rise in searches for EltaMD, which offers a tinted sunscreen that was praised in a handful of viral TikTok videos over the summer. Meanwhile, in hair care, Olaplex saw continued growth in each sales and searches this 12 months, despite...
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