Campaign – Page 3 – Beautifaire

25 Apr

Jay Chou Is La Mer’s First Male Ambassador, Fronts

La Mer has named its first male ambassador. The Estée Lauder Cos.-owned luxury skincare giant has tapped the Taiwanese singer Jay Chou, referred to by fans because the “King of Mandopop,” as its latest ambassador. “Jay Chou brings an incredible dynamic energy to La Mer. Along with his highly lively profession and a youthful approach to skincare, we're excited that our partnership with Jay will help to encourage a recent generation to embrace the ability of self-care and confidence,” said La Mer brand president Sandra Fundamental via email. Chou’s first campaign with the brand will feature the Treatment Lotion, an essence that retails for $190. As reported, La Mer grew double-digits in 2023, based on the Estée Lauder Cos. chief executive officer Fabrizio Freda....

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24 Apr

Off-White™ FRAGRANCES Campaign

by Beautifaire101

Fashion

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24 Mar

Anya Taylor-Joy and Yara Shahidi Fronting Dior Ceaselessly Campaign

by Beautifaire101

Beauty, Featured

Anya Taylor-Joy and Yara Shahidi Fronting Dior Ceaselessly Campaign

PARIS — Fifteen years after Dior Ceaselessly’s introduction, the inspiration brand could have a latest campaign featuring Anya Taylor-Joy and Yara Shahidi on the Salk Institute, WWD has learned in an exclusive preview. Taylor-Joy and Shahidi are each Dior ambassadors representing women’s fashion and sweetness. The campaign was directed by Damien Krisl and photographed by Camilla Akrans. In 1959, physician Jonas Salk, who developed the polio vaccine, turned to architect Louis Kahn to create the Modernist research facility with daring lines he envisioned within the La Jolla community of San Diego, Calif. The campus was finished in 1965. Dior Ceaselessly, first out in 2007, boasted formulations combining longwear and skincare attributes. This 12 months, the following generation of its products, created by Peter...

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24 Mar

Mental Health Campaign From Bioré

by Beautifaire101

Beauty, Featured

Bioré is the newest beauty brand to tackle mental health. The Kao-owned skincare brand has unveiled a mental health initiative, dubbed the “Get That S–t Out” campaign. The campaign features a partnership with Mental Health First Aid, a program run by the National Council for Behavioral Health, and goals to teach students of no less than 100 colleges on mental health first aid practices. “We found that we desired to concentrate on reducing the stigma that’s related to mental health challenges, because that could be a huge barrier as to why people don’t seek treatment,” said Leah Stone, associate director, face care at Bioré. “That stigma is something that may really influence the best way that individuals take into consideration mental health...

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