dupe – Beautifaire

30 Sep

Olaplex Fights Back Against Dupe Culture With Latest Campaign

Olaplex is setting the record straight with its latest campaign. The campaign, which kicked off this week with the coordinated unboxing of its No. 3 bond-building treatment rebranded as “Oladupé,” means to catch the eyes of TikTok viewers. The purpose is that given Olaplex‘s myriad patents — north of 150 — the one brand that may effectively dupe Olaplex’s technology, is Olaplex. That time is made when the faux labels on Oladupé products are peeled off to disclose legitimate product. Consumers haven’t yet caught on. The TikTok hashtag #olaplexdupe has greater than 30 million views on the platform, for instance. “We're amongst essentially the most duped hair care brands,” said Olaplex chief executive officer JuE Wong. “We felt this was an opportune time...

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3 Jul

This Skims Slip Dress Dupe by Gap Is on

by Beauty Tips

Fashion, Featured

Courtesy of Gap Should you purchase an independently reviewed services or products through a link on our website, WWD may receive an affiliate commission. Should you’re a fan of Skims, you’re likely used to setting alarms in your phone for scheduled drops — the loungewear sells out in seconds. Of all of the brand’s items, few are as popular because the Lounge Slip Dress, which is never in stock in all sizes. On the lookout for a dupe? Gap’s Modern Convertible Strap Midi Dress is a dead ringer, and on sale for as much as 50 percent off at once. Skims’ Lounge Slip Dress is a peerless piece for wearing on WFH days, weekend errands, or under a blazer or leather...

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1 May

Lululemon to Swap ‘Dupe’ Leggings for Align Ones

by Beauty Tips

Fashion, Featured

Lululemon to Swap ‘Dupe’ Leggings for Align Ones

Lululemon wants everyone to have a pair of its Align leggings. Guests who attend a pop-up that Lululemon is hosting with their dupes can leave wearing Lululemon’s Align pants. The brand will host its first experiential event to tackle “dupe culture” with the Align Leggings Dupe Swap being held May 6 and seven in Los Angeles. Lululemon is inviting guests to trade up and swap their dupes for the true thing, once they come to the pop-up store at L.A.’s Westfield Century City Mall from 11 a.m. to 7 p.m., PST, while supplies last. Align launched in 2015 as a single item, the 25-inch tight to permit yogis to feel light and free while they practice. It has grown to an entire...

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15 Sep