Expansion – Beautifaire

9 May

Tracee Ellis Ross Talks Pattern Beauty’s Purpose, U.K. Expansion

Tracee Ellis Ross is taking her vision for Pattern across the pond. The actor and entrepreneur is launching product within the U.K. in an exclusive partnership with Boots, starting on Wednesday. For Ross, the move was a natural extension of her accessible vision for textured hair care. “The unique dream for the brand was to be a world brand because I feel that the curly and textured community is one which spans across the globe,” she told WWD. “I desired to expand that mission so that everyone has access to their most beautiful and healthy hair.” Boots made a super partner for the brand given its broad footprint. “85 percent of the U.K. population is inside 10 minutes of a Boots store,” she...

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2 Apr

Tangle Teezer U.S. Expansion Plans Are Paying Off

by Beautifaire101

Beauty, Featured

Tangle Teezer U.S. Expansion Plans Are Paying Off

Kim Kardashian and the Oscars’ goodie bags have helped British founded hairbrush brand Tangle Teezer to capitalize on its U.S. expansion plans. The corporate has been working for the past few years to realize traction within the U.S. and its latest set of results showed that work has come to fruition. The U.S. is now Tangle Teezer’s largest market, with sales surging 133 percent in 2021. It entered the U.S. through doors at Ulta Beauty, however it now also available at Goal, Walgreens, Sephora, CVS and Nordstrom. The brand’s work with celebrity stylists akin to Chris Appleton has helped it in its mission, as he has used the comb on celebrity clients akin to Kardashian. It was also included within the Oscars’ goodie...

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13 Oct

Naturopathica Plans Store Expansion, Updates Service Menu – WWD

by Beautifaire101

Beauty, Featured

Naturopathica Plans Store Expansion, Updates Service Menu – WWD

Naturopathica is doubling down on physical expansion and its signature treatments, specifically those for oncology relief. Through the remainder of the yr, the brand, which just opened its TriBeCa spa on the Nexus Club in Latest York City, is launching a residency spa at The Colony Hotel Palm Beach, highlighting its signature oncology services and inking a treatment partnership with Mount Sinai. The high octane, botanical-infused brand, which was founded in 1995 by Barbara Close, has all the time been focused on its physical presence, because it began with a treatment-centric outpost in East Hampton. Early on, Martha Stewart ran a chunk on the brand, leading the business to speed up. Since then, Naturopathica has expanded nationwide. Naturopathica East Hampton “We now ...

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21 Sep

Hailey Bieber Talks Rhode’s Latest Category and European Expansion

by Beautifaire101

Beauty, Featured

Hailey Bieber Talks Rhode’s Latest Category and European Expansion

LONDON — It’s been a busy nine months for Hailey Bieber’s beauty brand Rhode, which she went direct with in June 2022. This yr, she launched within the U.K. with an easy sell out collection of the serum, a moisturizer and a lip treatment all under 30 kilos; she introduced a facial essence to mark the anniversary of her brand, and brought out a limited-edition of the lip peptide treatment inspired by Krispy Kreme’s strawberry glazed donut. The 26-year-old is now able to enterprise right into a recent category — color — with 4 tinted versions of the peptide treatment to coincide with Rhode’s European expansion. “I really like correlating all the things to food and various things,” Bieber said in an interview...

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