Fragrance – Page 16 – Beautifaire

20 May

9 Memorial Day 2023 Fragrance Sales to Restock Your

Memorial Day weekend is finally here, which suggests two things: a leisurely three-day weekend (yay!) and sales on sales. There undoubtedly will likely be tons of beauty sales to peruse, but in the event you're ditching the best perfume sales during this long weekend, it is best to definitely reconsider.Yes, we all know Black Friday often reigns supreme because the go-to shopping season of the yr, but we at Allure consider that beauty shoppers have to stop sleeping on all of the amazing fragrance sales happening during Memorial Day weekend. Retailers like SkinStore and Ulta Beauty have tons of options to select from, whether your taste is ultra-fruity or intensely earthy. Not to say, a fast scroll through these sales...

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28 Apr

5 Sens Fragrance Brand Goes to Sephora – WWD

by Beautifaire101

Beauty, Featured

Sephora is beefing up its clean fragrance offering with its latest brand partnership. 5 Sens, the fragrance brand founded by beauty investor and Wander Beauty cofounder Divya Gugnani, will debut its full assortment on the retailer online May 23. From there, three scents — Catch Feelings, Lifetime of the Party and Twin Flame — and a discovery set will roll out to 224 doors the next month. Gugnani introduced the brand earlier this yr, as reported by WWD, and its debut five scents are supposed to be swapped based on the wearer’s mood. Each full-sized fragrance is $65, and the brand can be vegan, Leaping Bunny-certified cruelty-free, and opts for glass, wood and post-consumer recycled plastic. Gugnani said it was time to get...

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10 Apr

9 Brands Powering The Gender-Neutral Fragrance Movement (It’s About

by Beauty Tips

Beauty, Featured

9 Brands Powering The Gender-Neutral Fragrance Movement (It’s About

Escentric Molecules offers an enormous range of fragrances for everybody, irrespective of how they discover. The corporate actually prides itself on creating what it describes as "non-binary scents" for everybody, while also attempting to eliminate the concept that scents must be marketed towards or designed for either men or women. "Fragrance has no gender. Perfumery sells a story, an idea, a dream, a memory — all of which don't have any distinction between male or female of their ability to enthrall us. So why should we limit the experience of those creative expressions to such binaries?" the brand's website states. Founder Geza Schoen further explained the corporate's genderless approach to The Guardian in 2020. "Socialization and cultural education influence where our...

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7 Apr

Drake’s Fragrance Brand is Heading to Harrods – WWD

by Beautifaire101

Beauty, Featured

Higher World Fragrance House, the Drake-founded fragrance brand, is making its first retail play. The brand, currently comprising five home fragrances ranging in price from $48 to $80, is heading to Harrods within the U.K. It'll bow online on Monday, with an ensuing in-store rollout. It is usually the brand’s first big move since signing a licensing cope with Parlux late last 12 months. The brand initially launched two years ago on its website. “We wanted to start out constructing a brand with no pressure, and once we felt settled when it comes to the brand and its identity, we wanted a partner,” said Matte Babel, chief brand officer of DreamCrew and a member of Drake’s management team. “It’s a brilliant complex business...

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