Glossier made beauty cool… after which the vibe shift

18 Dec

Marisa Meltzer’s recent book about Emily Weiss’s billion-dollar beauty brand charts the culture-defining rise of Glossier. Here, Naomi Attwood gives you a glimpse into the exposé I remember the launch of the primary ever Glossier products in 2014. I used to be the wonder editor of ASOS Magazine on the time and happened to be in Recent York, so attended the pop-up with my co-workers. Once there, having shelled out the obligatory $80 for a set of 4 products, the sales assistant snapped my picture and, in a surreal moment, Emily Weiss stepped onto the shop floor and photobombed me. Despite having paid through the nose for branded Vaseline and a twig that...

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13 Dec

Glossier Is Heading to Sephora — What to Know,

by Beautifaire101

Beauty, Featured

Glossier has inked its first retail partnership. The brand shall be entering Sephora within the U.S. and Canada in early 2023, in addition to Sephora’s site and app in each geographies. The move comes after the appointment of Kyle Leahy to the chief executive officer role, which happened earlier this yr. “[Sephora is] an iconic, international retailer with an especially loyal community and we all know our customers want to seek out us there,” Leahy said in an announcement. “We share the identical customer-centric values and are each deeply grounded within the ever-evolving notion of beauty discovery. This marks a recent chapter in our omnichannel strategy and we are able to’t wait for all that’s ahead in 2023,” Leahy continued. The joint effort comes...

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11 Dec

Glossier Lays Off Employees Following Shift in Strategy –

by Beautifaire101

Beauty, Featured

Layoffs have ensued at Glossier because it refocuses its distribution strategy. The brand, a previous direct-to-consumer darling that unveiled a retail partnership with Sephora last week, has laid off 24 employees because it streamlines to satisfy the needs of its omnichannel strategy under freshly minted chief executive officer Kyle Leahy. “Glossier‘s first chapter was almost exclusively focused on a single channel of distribution. Now we’ve grown, the marketplace has evolved, and our consumers are searching for us to satisfy them where they're: in-store, online, at retail partners, and world wide,” Leahy in a press release. “We're reorganizing our company to align our structure, scale and talent with our refined omnichannel strategy. While these decisions are incredibly difficult, I'm confident Glossier is positioned...

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7 Dec

Glossier Talks Numbers, Sephora and Beyond – WWD

by Beautifaire101

Beauty, Featured

Glossier’s buzz was at all times larger than its actual business. Now, with latest chief executive officer Kyle Leahy and an all-female, diverse C-suite at its helm, the onetime direct-to-consumer darling appears to be closer than ever to aligning those two aspects. Providing exclusive figures to Beauty Inc, Glossier revealed that it's on target to clock in $100 million in sales in its first 12 months at Sephora, after entering the retailer in February, marking an about-turn from its prior strategy and adopting a more traditional retail playbook. Overall retail sales for the brand, including DTC, its own stores and Sephora, are up 73 percent year-over-year, the second consecutive 12 months of growth. Industry sources estimate that overall sales are around...

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