The rapid evolution of the influencer continues.
Data from social media management platform Dash Hudson shows that in 2022, Instagram’s brightest rising stars primarily consisted of already-popular TikTok creators, whose Instagram presences were simply catching as much as the previous.
TikTok’s prevailing stripped-down form of content has also crept onto Instagram, as is reflected by Melodie Perez, or @diaryoftroubledskin’s sizable momentum, which was fueled partly by her documentation of her Accutane journey firstly of the 12 months.
“Even within the case of Alix Earle, who possibly looks like an O.G. Instagram influencer, she doesn’t act like that — her videos are very authentic, you’re often preparing together with her,” said Kate Archibald, chief marketing officer at Dash Hudson, of the...
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