Launch – Page 4 – Beautifaire

18 Dec

While today’s brands are being tasked with reimagining their strategies to accommodate the rise of virtual realms and augmented reality, Bakeup, which launches this fall, will come to market with such technological advancements already embedded into its DNA. “There isn't a beauty without disruption,” said Cristina Carlino, who founded Philosophy in 1996 and has teamed along with her 20-year-old daughter, singer-songwriter Grace Gaustad, celebrity makeup artist Jo Baker, It Cosmetics’ Christine Nevin and fellow Philosophy alumna Sarah Superfon for the creation of Bakeup. It’s the not-so-classic tale of just the best amount of cooks within the kitchen: Baker, the artist; Gaustad, the muse, and Carlino, Nevin and Superfon, the seasoned strategic masterminds behind all of it. The self-described “digital-first” brand seeks...

0 Comments

28 Nov

Zara, Guido Palau Collaborate to Launch Hair Products –

by Beautifaire101

Beauty, Featured

Zara, Guido Palau Collaborate to Launch Hair Products –

Zara is fortifying its beauty lineup with hair products — and has tapped seasoned hairstylist Guido Palau to achieve this. The corporate is introducing Zara Hair on Nov. 30, a boxed set including a gold gel, a gold glitter spray, a gold bobby pin and a gold comb that may retail for $49.90 in stores and online. Palau, who designed the products, said they're the primary of many. “That is the start of a complete rollout of products we’ll be doing, which drops next yr,” Palau said. “It is a teaser, something we thought we’d do for the vacations as a fun gifting idea and entering into the vacation season.” As reported, sales for hair products are still on the rise —...

0 Comments

11 Nov

Tampax, Flamingo and Luna Day by day Launch Women’s

by Beautifaire101

Beauty, Featured

Tampax, Flamingo and Luna Day by day Launch Women’s

Personal care brands are tackling the ladies’s health taboo. Last month, eight women’s health brands, led by period care company August, banded together to soak up the tax placed on menstrual products. Now, Flamingo, Luna Day by day and Tampax are announcing their very own projects to offer education and destigmatize the conversation around women’s health. For Luna Day by day, which has grown 1,070 percent during the last 12 months, education is available in the shape of a hotline and a world campaign highlighting the word vulva, created in partnership with psychosexual therapy expert Annabelle Knight. “The campaign was born out of this insight from our research [that] women are more embarrassed to confer with family and friends about their vulvas than...

0 Comments

6 Oct

Ami Colé’s Latest Launch Embodies Joy – Essence

by Beauty Tips

Makeup, Featured

Ami Colé’s Latest Launch Embodies Joy – Essence

courtesy of Ami Colé In 2019, Senegalese-American beauty expert Diarrha N’Diaye-Mbaye founded Ami Colé– a clean beauty brand celebrating melanin-rich skin. “It’s incredible to observe this baby grow. Most notably, I'm moved by what Ami Colé means to my community,” N’Diaye-Mbaye tells ESSENCE. From their bestselling Tinted Moisturizer to the beloved Lip Treatment Oil, the brand has made their mark. “We’ve increased our footprint partnership with Sephora and are excited to explore international opportunities within the near future,” she says. “I'm most happy with the team that has been constructing this with us.” Their latest launch? The clean beauty brand created Lid Joy, a liquid matte eyeshadow for melanin-rich skin. “It’s like jewelry but to your lids,” she says. “I desired to...

0 Comments