Launch – Page 7 – Beautifaire

31 Aug

Glossier Plans U.K. Sephora Launch With Big Hopes and Ambitions

LONDON — Glossier, the buzzy beauty brand for Millennials, is partnering up with beauty retailer Sephora within the U.K. Under its recent chief executive officer Kyle Leahy, Glossier still has lots of the same ambitions that its founder, Emily Weiss, had when she arrange the business in 2014. Glossier’s first retail partnership with Sephora kicked off earlier this yr within the U.S. and Canada, which Leahy said was met with “incredible results,” hence the expansion into the European market. “We've incredible resonance as a brand in that market [the U.K.] and certainly one of our crown jewel stores is Covent Garden, where we proceed to see a lot demand for the brand from each the tourist and area people,” said Leahy in a...

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8 Aug

Origns, Erewhon Team to Launch Mushroom Serum-inspired Juice –

by Beautifaire101

Beauty, Featured

Origns, Erewhon Team to Launch Mushroom Serum-inspired Juice –

Origins is getting in on the Erewhon beverage craze. To coincide with the launch of its recent Dr. Andrew Weil for Origins Mega-Mushroom Restorative Skin Concentrate, $66, the brand has teamed up with Erewhon for a limited-edition pressed juice infused with Origins’ signature molecular mushroom complex. Available in all nine Erewhon locations for $12, the Dr. Andrew Weil for Origins Mega-Mushroom Juice blends tremella, reishi and fermented chaga mushrooms with cucumber, pineapple, sea moss, pearl powder, kiwi and other greens for a skin-boosting, antioxidant-filled formula. “We wanted to attach our [mushroom] expertise during the last 20 years with the momentum of the ‘shroom boom’ within the U.S.,” said Amber Garrison, global brand president of Origins, noting the brand collaborated with...

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4 Aug

India is Rare Beauty’s Second Largest First Week Launch

by Beautifaire101

Beauty, Featured

India is Rare Beauty’s Second Largest First Week Launch

Rare Beauty launched in 34 countries in lower than two years. “Once I say that, it’s hard to imagine,” said chief sales officer Kim Magee. With Sephora as its retail partner (and Space NK within the U.K.), the Southern California brand is now present in 36 countries. First got here North America, within the U.S., Canada and Mexico, then Europe in any respect Sephora locations online, and in brick-and-mortar shops in France, Spain and Germany. The Asia-Pacific area was next, followed by the Middle East, U.K. and Brazil. “Early on, we decided to take one step at a time,” explained chief executive officer Scott Friedman. “So we focused on North America, in Sephora specifically. But based upon our conversations with their team mainly...

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31 Jul

Glossier Dives Deeper Into Complexion With Latest Foundation Launch

by Beautifaire101

Beauty, Featured

Glossier Dives Deeper Into Complexion With Latest Foundation Launch

Glossier is expanding its complexion offering. Fresh from its debut at Sephora, the Emily Weiss-founded beauty brand is launching Stretch Fluid Foundation, $34, constructing off of the recognition of its Stretch Balm Concealer, released in 2016. “We’ve heard loud and clear that our community were hoping for a foundation product that met and hopefully exceeded the bar of this Stretch concealer program,” said Kyle Leahy, chief executive officer of Glossier. “It’s in lots of regards an important, most outstanding launch for us this 12 months, but additionally one which we’re really eager about as a long-term construct for us and for our brand and for our community.” Skin-first with an 89 percent skincare base, Stretch Fluid Foundation is a moisturizing, gel-cream emulsion featuring...

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