Luxury beauty brands have long looked to the celebs to spice up their profile, and this yr has been no exception.
From Gen Z heavy-hitters like Jenna Ortega and Yara Shahidi to Golden Globe winning “Elvis” actor Austin Butler and supermodel heir apparent Lila Moss, celebrities have been signing deals with heritage beauty houses like Chanel, Dior and YSL at full speed in recent months.
Timothée Chalamet’s May cope with Chanel takes the highest spot by way of media impact value generated throughout the week after the partnership announcement, reaching $8.7 million in MIV, which is Launchmetrics’ proprietary metric tallying the impact of a brand’s media placements across online, social and print channels. Around $3.4 million of that total was...
Continue reading
0 Comments