With summer on the horizon, hair removal is top of mind for a lot of.
And as people draw back from expensive hair removal tactics because of rising inflation, they're turning to at-home treatments, research from Mintel and McKinsey & Co shows. Dermaplaning and sugaring, for instance, are gaining traction on social media.
Modern hair removal has also become a creative outlet — young persons are taking the chance to showcase their individuality through tailoring their body hair, intentionally removing certain areas but not others, in response to Mintel.
The #HairRemoval hashtag on TikTok alone has garnered greater than 8 billion views. And data from Afterpay shows that buyers are more concerned with at-home options with shaving and waxing growing nearly 450...
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