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16 Oct

These Are The Best Brand Latest Beauty Finds At

by Beauty Tips
Makeup, Featured
These Are The Best Brand Latest Beauty Finds At
As beauty fanatics, you'll be able to probably guess one among our favourite destinations for the what’s what and what’s recent in skincare, makeup and hair care – Sephora. With retail stores throughout and some of the robust offering of assorted brands and products online in a single spot, you’d simply be hard pressed to seek out a greater go-to. Usually, trying out Sephora’s “What’s Latest” tab is a sure-fire technique to not sleep so far with recent releases, brands which have just launched on the retail giant, and get first dibs at the most recent exclusives. This time around, Sephora’s freshest products are the sort which can be guaranteed to make your life easier – Think brush cleansing tools that...
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11 Oct

Sephora Tops List of Media Placements, Mentions

by Beautifaire101
Beauty, Featured
Sephora Tops List of Media Placements, Mentions
In the most recent research from Launchmetrics, which ranks media placements and mentions across different channels (or “voices” as the corporate describes it) using a proprietary algorithm called media impact value, beauty retailers Sephora and Ulta Beauty took the highest two spots for the June through September period. Sephora delivered a MIV of $264 million, while second place Ulta Beauty got here in with $123 million. Media placements for Sephora got here in at 61,600, while Ulta Beauty totaled 26,900. Nordstrom ranked third for the period and was followed by Asos, Farfetch, and Net-a-porter. See the chart below for the entire top 20 list of firms ranked. In an evaluation of the outcomes, researchers at Launchmetrics said online and Instagram were the...
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16 Sep

Sephora Launching ‘Asia Store of the Future’ – WWD

by Beautifaire101
Beauty, Featured
Sephora Launching ‘Asia Store of the Future’ – WWD
PARIS – Sephora will launch what it calls the “Asia store of the longer term” in Singapore’s Raffles City Shopping Mall on Sept. 23. In Asia, where digital ecosystems and adoption are far more advanced than in other parts of the world, Sephora executives began brainstorming well before the coronavirus pandemic hit. “We sat down and said: ‘What would it not appear to be if we created a store where technology was the guts of the design and getting used to essentially unlock consumer journeys?’” explained Alia Gogi, president of Sephora Asia. “That was really the issue statement we began with.” Layered on this soon after was the health crisis, which accelerated the ideation process, since retailers had to grasp quickly the the...
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26 Aug

Face Gym Launches at Sephora, Plots Additional Expansions –

by Beautifaire101
Beauty
Face Gym Launches at Sephora, Plots Additional Expansions –
FaceGym’s post-pandemic return to brick-and-mortar is in full swing.  The brand will launch in-store at Sephora with facial sculpting tools and skincare products and roll out to 46 doors nationwide in the approaching weeks.  Among the many seven stock keeping units that can be available in Sephora stores are the Full Face Sculpt Kit, Face Coach and the brand’s recently launched Youthful Energetic Roller, a microneedling tool that's infused with niacinamide and retinol alternative reneseed.   “What FaceGym does higher than most is creating that experiential beauty experience,” said FaceGym founder and artistic director Inge Theron, who spearheaded the brand’s pivot to digital when the pandemic hit and is now leveraging the brand’s learnings right into a newfangled omnichannel strategy.   By launching online classes when...
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