SEPHORA Tag
This story was updated on March 20 at 10:15 a.m. EST.
Brown Girl Jane has made a landmark expansion.
The functional fragrance brand and 2023 Sephora Speed up graduate has launched online at Sephora, where it has exclusively introduced its recent Carnivale Eau de Parfum in addition to three of its existing fragrances — Dawn, Casablanca and Lamu, each retailing for $102 — and the brand’s discovery set, $30.
Brown Girl Jane is the primary Black woman-owned superb fragrance brand to launch at Sephora. The retailer also carries Fenty Beauty’s Fenty Eau de Parfum and Jackie Aina’s candle brand, Forvr Mood, while Chris Collins’ eponymous range is the only Black male-founded fragrance brand on the retailer.
“Coupling Sephora’s knowledge with our innovation and disruption is,...
Continue reading
Sephora North America is succession planning.
Artemis Patrick has been named president of the retailer, effective Oct. 2, taking up the title from Jean-André Rougeot, the present president and chief executive officer, who has revealed he'll retire next April.
At the moment, Patrick, who's currently Sephora’s global chief merchandising officer, will succeed him as CEO of Sephora North America. She shall be the primary woman to guide the LVMH Moët Hennessy Louis Vuitton-owned retailer, which is the biggest prestige beauty player within the U.S. In her recent role, Patrick will report back to Guillaume Motte, president and CEO of Sephora’s global business.
Priya Venkatesh, currently senior vp of world merchandising, will step into the worldwide chief merchant role on Oct. 2, joining Sephora’s...
Continue reading
Sephora is making musical moves.
The prestige beauty retailer has teamed with creative music agency SixtyFour Music to launch Sephora Sounds, a collective of up-and-coming musical artists whose songs can be harnessed in the corporate’s TikTok videos and campaigns.
“We desired to give you our own unique approach to participate musically on the platform,” said Brent Mitchell, Sephora’s vp of social media and influencers.
Because TikTok doesn’t allow corporations to make use of songs for promotional or industrial purposes, this system allows Sephora to lawfully put tracks to make use of on the platform, while helping underrepresented artists gain visibility.
“It’s well documented that creators of color — especially Black creators — struggle to get the acknowledgement and the compensation...
Continue reading
