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20 Jun

The reality about berberine, the complement dubbed ‘nature’s Ozempic’

For those who’ve been on TikTok recently, it’s likely you’ve heard of berberine – the herbal complement dubbed “nature’s Ozempic”. At present, the ‘berberine’ hashtag has amassed over 73.5 million views on TikTok, influencers are enthusiastically raving about how berberine caused them to shed pounds, and Google searches for ‘berberine’ have spiked. While the complement’s popularity isn’t showing any signs of waning, experts are warning that berberine isn’t comparable to Ozempic and is probably going just one other ineffectual weight reduction fad. Here, we break down exactly what berberine is, the risks that include taking it, and whether there’s any merit in those Ozempic comparisons.WHAT IS BERBERINE? Berberine is a bitter-tasting chemical extracted from the roots of plants, corresponding to goldenseal and barberry. It’s been...
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3 May

Ritual’s Recent Skin Care Complement Hydrates From the Inside

Ritual is entering the wonder category with its first skin care-focused complement, called HyaCera, $54.  The brand new product comes because the complement market continues to grow, alongside interest in beauty ingestibles. In line with Mintel, the U.S. complement market is anticipated to grow to about $45 billion by 2027, driven by consumer interest in benefit-focused products — including probiotics or skin health options. Ritual’s in-house insights team has seen this demand from consumers, because it recently launched its Synbiotic+, $54, and is now entering the skincare category, in keeping with the brand. “Besides gut health, it’s [skin supplement] — the highest thing that our customers want Ritual to make,” said founder and chief executive officer Katerina Schneider. To start formulating a...
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