Wellness – Page 6 – Beautifaire

28 Oct

Wellness Brands Reply to Inequity in Women’s Health Research

When Devin McGhee Kirkland, cofounder of adaptogenic wellness brand Deon Libra, received the clinical testing results for the brand’s hero topical product Big Up Body Glaze, $63, she was surprised. The participants were all white men between the ages of fifty and 65. She immediately told the team, “Return and do it again because that’s not my goal market.” Deon Libra’s current product range. Courtesy McGhee Kirkland founded her wellness brand after losing her father to a stress-induced heart attack and discovering that Black individuals are disproportionately affected by stress. That assessment is backed up by data. In keeping with Mental Health America, Black adults “usually tend to have feelings of sadness, hopelessness, and worthlessness,” in comparison with their white counterparts. While...

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17 Oct

These Skin Care Patches Match Up With Wearable Wellness

by Beautifaire101

Beauty, Featured

These Skin Care Patches Match Up With Wearable Wellness

The Good Patch is expanding its patch offering. The brand, previously known for its transdermal vitamin wellness patches, is diving into the skincare category with its Brighten Up Eye Patches, $15; Clear Up Blemish Microdarts, $15; De-Puff Eye Patches, $15, and Un-Wrinkle Wrinkle Microdarts, $15. “From the beginning of The Good Patch, our founders have at all times had a really holistic approach to beauty and wellness,” said the brand’s chief executive officer Cedar Carter. “Our wearable wellness patches that we’re known for now make it easier to feel good, and we thought it’s a really natural extension to create skincare patches that give attention to that very same problem-solution to make it easier to look good too because often what’s...

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15 Oct

Maesa Declares Winners of Beauty, Wellness Incubator Program –

by Beautifaire101

Beauty, Featured

Maesa Declares Winners of Beauty, Wellness Incubator Program –

Hair removal skincare brand Fuzz Clinic, fragrance brand House of Foster and South Asian-inspired skin and hair care brand Squigs Beauty have won the The Maesa Magic Incubator, each being awarded a $35,000 grant. Maesa, the incubator behind Flower Beauty by Drew Barrymore, TPH by Taraji P. Henson and Kristen Ess Hair, amongst others, launched the annual program for early-stage entrepreneurs in July. It’s designed for early-stage beauty and wellness consumer packaged goods founder, who're either within the pre/early-launch phase or have achieved lower than $100,000 in sales to-date. This system offers a 12-week intensive curriculum, specifically tailored to bring their respective brand visions to life, in addition to admission into the “Way forward for Commerce and Work” program, hosted by the Emerson Group, positioned on-site at...

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8 Oct

How Personalized Wellness Brands Are Constructing Out a Latest

by Beautifaire101

Beauty, Featured

How Personalized Wellness Brands Are Constructing Out a Latest

During WWD’s annual Beauty & Wellness Forum, Allie Egan, founder and chief executive officer of test-to-treatment hormonal skincare company Veracity, hosted a panel on the rise of customizable wellness. The conversation featured Julie Wainwright, cofounder of precision nutrition company Ahara; Craig Elbert, cofounder and CEO of quiz-based complement company Care/of, and Carla Brenner, founding father of test-to-treatment hair loss company Roots by Genetic Arts. As each founder introduced the impetus behind their brand, one sentiment rang true: “One size doesn't fit all,” as Wainwright emphasized. “There are such a lot of products on the market that folks could be taking and it’s overwhelming to know which products could possibly be right for which person, which situation,” Elbert said. “Personalization is a method...

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