Williamsburg Tag

Chanel goes big on brick-and-mortar, starting in Brooklyn. The prestige brand is opening a 1,324.5-square-foot boutique in Brooklyn’s Williamsburg neighborhood on North sixth Street that may encompass makeup, skincare, fragrance, Chanel eyewear and seasonal, small leather goods. It also will offer distant ordering, curbside pickup, same-day delivery and virtual shopping appointments. A chosen space for personal consultations will include a menu of services, from constructing skincare routines to education around makeup routines and the brand’s fragrance offering, which celebrated its centennial in 2021. The boutique opens Thursday. The strategy for launching more stand-alone boutiques, in tandem with expanded wholesale distribution — Chanel entered Ulta Beauty earlier this 12 months in that retailer’s bid for luxury shoppers — is to raised meet shoppers where they...