Personal care brands are tackling the ladies’s health taboo.

Last month, eight women’s health brands, led by period care company August, banded together to soak up the tax placed on menstrual products. Now, Flamingo, Luna Day by day and Tampax are announcing their very own projects to offer education and destigmatize the conversation around women’s health.

For Luna Day by day, which has grown 1,070 percent during the last 12 months, education is available in the shape of a hotline and a world campaign highlighting the word vulva, created in partnership with psychosexual therapy expert Annabelle Knight. 

“The campaign was born out of this insight from our research [that] women are more embarrassed to confer with family and friends about their vulvas than they’re their sex life or how much money they earn,” said the brand’s founder and chief executive officer Katy Cottam. 

Luna’s research highlighted key issues. For instance, respondents couldn’t locate the vulva or were used to using nicknames, like “down there,” relatively than the anatomically correct words. The free hotline, which launched on Wednesday, prompts the listener to undergo 4 exposure therapies involving the word “vulva” — think calling out for a friend’s dog who happens to be named Vulva. As a part of the worldwide campaign, created by Joan London, the word “vulva” and the hotline number will likely be plastered in out-of-home advertisements at major locations just like the Tate Modern in London. 

“If we normalize the word, we smash the stigma,” said Cottam. 

Similarly, Tampax has created its A Higher Technique to Period campaign to deal with gaps in education around menstrual care. In accordance with the brand’s recent survey, 68 percent of young women say they received little or no period education before their cycle began. Tampax has tapped actress Marsai Martin, women’s college basketball national champions Angel Reese and Flau’jae Johnson, and OB-GYN Dr. Nicole Sparks to share their experiences and supply education in videos promoted across its social channels.

“We’ve learned that if nobody around you talks about periods or uses tampons, likelihood is you won’t either,” said Balaka Niyazee, senior vice chairman of P&G feminine care North America, in an announcement.

Meanwhile, women’s personal care brand Flamingo is launching a podcast hosted by creator and artistic Kimberly Drew called Unruly. During November and December, the brand will release eight episodes that cover different women’s health topics which have previously been considered hush-hush, including egg freezing, body neutrality and the results of social media. Each week Drew will interview different experts.

The brand, which has pledged 1 percent because it launched, has donated $1.5 million to nonprofits that deal with women’s health and bodies. In accordance with the team, this podcast is an evolution of that work.

“This was a moment where we could really bring that message a bit of bit more to our customers,” said head of social impact Maggie Hureau of the podcast.