Fashion has been considered one of the pillars of TikTok that has helped drive the social media platform’s immense popularity, and recently men’s style videos have grow to be one of the crucial popular categories.

Men’s style is a consistently growing topic on TikTok, with #mensfashion garnering 10.8 billion views. This growth may be attributed to an increasing variety of content creators who’re using the platform to supply style suggestions, tutorials and guides for specific occasions or forms of clothing.

Julian Carter, Nolan White and Parker York Smith are three men’s fashion influencers who’re standing out on the platform for his or her content, taking a private approach to their videos which are equal parts educational and entertaining. The influencers also infuse their background into their content, similar to Carter, who looks to his engineering job to coach his followers on different materials and the way light reflects off of various fabrics.

Here, the three influencers share insights into their content strategies and why they think TikTok is one of the best platform for men’s style content. 

Julian Carter @juulian.c

Julian Carter has taken a special approach to creating men’s style content on TikTok, mixing his background in engineering along with his love for DIY projects and punk-inspired fashion.

“I’ve been into fashion for a very long time, so [my style] is a mix of what I’ve seen up to now and a mix of all the several trends I assumed were interesting,” the 25-year-old content creator said. “Right away, it’s really focused on loads of Japanese brands. It’s influenced by punk, DIY style of deconstructed looks and loads of it’s functionality-based, too.” 

Carter, who works full-time as an engineer in Huntsville, Alabama, began posting his fashion content on TikTok in 2020 and has grown his platform to a following of over 310,000. He was considering the DIY fashion tutorials people were posting during quarantine and saw there was a white space to supply the identical form of content, but geared toward men’s style. 

He’s kept up that strategy during the last two years, with most of his videos specializing in thrifting or sewing projects. Carter also infuses his engineering background into his content, creating educational videos that give insight into how materials like Velcro or retroreflectors work. 

Carter explained he previously posted his fashion content on fashion forums and Instagram, but now prefers TikTok since it’s a more organic and authentic way of sharing his style.

“My problem with Instagram is you don’t get to see as much behind-the-scenes of how the outfit actually works because sometimes in an image you possibly can hide rather a lot, but a video, you possibly can’t,” he said. “You may learn rather a lot from a video. I feel that’s considered one of the explanations people like [my content] rather a lot because you possibly can see how this thing is put together or how I’m wearing it versus an image.” 

Carter’s content has caught the eye of some major corporations which have tapped him for brand deals. The content creator has worked with the likes of Depop, eBay, Grailed, Vans, Banana Republic, Walmart and others. 

Nolan White @nolandanielwhite

Nolan White began posting his fashion content on TikTok as a method to push himself creatively along with his style in January 2021, and ultimately built a following of greater than 184,000 that appears to him for advice on fashion, grooming and lifestyle. 

“I put loads of emphasis on forward fashion and constructing a wardrobe as a long-term project as opposed to simply a one and done project or something to cycle out super-fast,” said the 21-year-old Montreal-based content creator. “I feel that resonates with people. I’m at all times approaching videos as how would I as someone who possibly is just a little insecure about their style or looks like they don’t have something down, how can I help those people find something that they’re going to be comfortable in and that they’re going to have the ability to specific themselves in.” 

White still posts his own outfits on his platform, but additionally offers style recommendations and answers questions from his followers. This includes every thing from a roundup of vintage watches to fall outfit ideas, a review of a windbreaker jacket or small fashion boutiques to buy from within the Montreal area. He also offers content talking about men’s grooming, fragrances, lifestyle and residential décor. 

The content creator has recently pivoted into style guides for his followers, whether it’s a present guide or tutorial on tips on how to style certain color palettes. Through his content, White has partnered with brands like eBay, Grailed, Boy Smells, Hodinkee and others.  

“I at all times act on the principle of ‘is that this something I would like to see?’” he said about his content strategy. “That’s a giant reason why I began making more informational stuff. I felt there wasn’t enough content on the time talking concerning the things that I liked, so I used to be just considering, ‘would I would like to return across this video?’ On top of that, I normally go off of what people ask for and I figured if I can provide some value to people and get them to look at a video all through, then I’m adding some value and it provides purpose.”

Parker York Smith @parkeryorksmith

Parker York Smith has been creating content about men’s style since 2015, first posting on blogs and Instagram before transitioning to TikTok in the beginning of the pandemic. The 36-year-old Los Angeles-based influencer quickly saw a white space on TikTok for informative men’s style videos and pivoted his content strategy accordingly. 

“I just about created a complete latest approach with TikTok since it was very nice to directly answer people’s questions,” he said. “After I was first starting, it didn’t look like there have been really specialty guys doing that. Having the ability to quite literally see 20 people asking an identical version of the identical query gave me an concept that, OK that is something majority of persons are inquisitive about, so let’s make a video about it after which understanding tips on how to shift it right into a little bit of story. I definitely attempt to inject myself into things a tiny bit, so I feel I form of reinvented my presentational style for TikTok.” 

Smith posts an array of informational men’s style content, starting from videos on tips on how to style a cardigan sweater or turtleneck to ideas for date night or movie night outfits. He explained his content specializing in wedding attire has grow to be a few of his hottest videos. Smith has created videos specializing in traditional wedding-wear, but additionally offers more creative style options, like tips on how to style an emerald green or burgundy suit for a marriage. Smith’s content has helped him develop his TikTok following to just about 950,000 followers.

“Oddly enough, I’ve never been a suit and tie person. That was never my [style] approach on Instagram,” Smith said about his content. “Nonetheless, those videos have been my bread and butter on TikTok — primarily wedding directly related content. Teaching people tips on how to dress either for their very own weddings or once they’re attending several types of weddings with all of the several crazy themes people use nowadays.” 

Smith’s educational content has helped him secure several brand deals through the years, including with brands like Abercrombie & Fitch, Dockers, Lucky Brand, American Crew and YSL Beauty. The influencer was also tapped by Express to look within the brand’s holiday campaign.