Our weekly “Consumer Pulse” video report on social media uncovers cosmetic-related searches growing in interest across Google Trends, TikTok and the net generally. Now trending are: Haruna Kawaguchi Cosmetics, Lisa Cosmetics, Freshly Cosmetics, AI perfume, kojic acid serum, perimenopause tests, beard growth serum and #nudemakeup.

See related: Trending: Hunca Kozmetik, Steya, Kojic Acid Soap and Others

Haruna Kawaguchi Cosmetics

Japanese actress, YouTuber and model Haruna Kawaguchi is teaming up with makeup artist Yusuke Kawakita and her brand, &B, to develop cosmetics. Per WWD Japan (through Google translate), Kawagachi has been the muse for the brand since April 2022. The model’s vision of iron-plated products got here to life within the sleek packaging of the primary two product launches: Sheer Lip in cassis brown and Stick Eye Shadow in dusty brown. Per Google Trends, searches on “Haruna Kawaguchi Cosmetics” are up 750%.

Lisa Cosmetics

Searches on “Lisa Cosmetics” grew 180% prior to now week, also per Google Trends. While there was no clear connection to a brand or news story, an internet search revealed that today (Nov. 22, 2023), MAC Cosmetics partnered with Nigerian clothier Lisa Folawiyo to create makeup looks to accompany her latest fashion line. MAC used brilliant colours, graphic eye liner and products to create dewy skin effects. One other web search found that, like many other retailers, “Lisa Cosmetics Warehouse” is having a black Friday sale for the vacations; the retailer features several major prestige brands.

Freshly Cosmetics

Freshly Cosmetics is one other brand highlighting a black Friday sale. The corporate highlights that its products are designed to take care of the skin and environment, and led by the charge “science works higher with love.” The present fan favorite from this brand is the Golden Radiance Body Oil, featuring marula, chia and rosehip oils. The product is claimed to focus on stretch marks, scars and dryness, giving skin a “juicy” and healthier appearance. Additional claims include imparting radiance, increasing elasticity and fortifying skin with antioxidants from microalgae.

AI Perfume

This week, Exploding Topics highlights growing interest in AI perfume, kojic acid serum (see last week’s report on kojic acid soap) and perimenopause tests. When it comes to AI perfume, as you would possibly expect, this refers to fragrance uniquely created using AI to calculate the perfect match for a given consumer based on data gathered from questionnaires. Per the source, Every Human is a start-up brand offering this service, called “algorithmic perfumery,” which has drawn interest. In parallel, Google Cloud is reportedly using AI to digitize smell and likewise uncover unknown scents. The source notes that 100 million molecules with scent have been identified (so far), while some 40 billion are on the market, in total. (Perfumers, is that this true?)

See also: Beauty Tech’s Impact on Consumer Purchasing

Beard Growth Serum

Is No-Shave November still a thing? Perhaps, considering beard growth serum is trending with consumers, per Exploding Topics. These typically oil-based products are said to deliver nutrients and improve circulation to support beard growth. Searches on the beard product brand Honest Amish are reportedly up 186% prior to now two years, with the brand selling $104 K value of products on Amazon every month.

The identical source noted this is a component of a bigger #beardgrowthkit meta trend, which also comprises beard rollers and supplements. Beard rollers use microneedling to stimulate collagen and follicles within the beard area, while biotin and B-12 gummies support follicle growth.

#Nudemakeup

Finally, per Spate’s hashtag tracker, on TikTok, the hashtag “nude makeup” (#nudemakeup) is up a whopping 160,175,000%, week over week. It looks as if a pendulum swing in the other way of the #uncannyvalley makeup trend we saw just a few weeks ago.