A gaggle of Ukrainian designers are attempting to do their part to strengthen the nation’s economy by, if not bulking up their businesses, keeping them running, because the Russian invasion of Ukraine intensifies.
Ukraine fashion in Paris is being championed by international fashion consultant Jen Sidary, who began the net platform Angelsforfashion in late March, a month after Russian forces first rolled into Ukraine.
From Oct. 1 to six, six Ukrainian designers can be showing their collections in Paris, after Sidary helped line up the Good Six Showroom as a location. Frolov, Kachorovska and Chereshnivska, who’ve shown in Paris before, will return, while newcomers include Litkovska, My Sleeping Gypsy and Oliz. Retailers, stylists, celebrities and editors can expect a variety of ladies’s apparel, unisex clothing, footwear and scarves.
This collaboration is going on through the support of the USAID Competitive Economy Program. Natalia Petrova, USAID project manager of the Economic Growth Office, said decreased demand on account of Ukraine’s diminished population and broken supply chain are prompting corporations to explore export opportunities.
The brands showing on the Good Six Showroom want to extend their distribution internationally. Just a few, including Ivan Frolov and Lilia Litkovska, who recently modified the spelling of her surname, visited the U.S. for just a few days earlier this month to take part in a bunch presentation during Latest York Fashion Week. By visiting different cities, the Ukrainian designers are attempting to make personal connections in order that they should not just names on a label. Also they are following through with the edict set by Ukrainian President Volodomyr Zelensky and his wife Olena Zelenska, who’ve called on business owners in Ukraine — across all fields — to hold on with their operations to support the domestic economy.
Sidary noted that the event shouldn’t be a charity effort, and that Ukrainian designers are doubly challenged, as some have relocated to other countries and are actually shuttling backwards and forwards from nearby countries by land to Ukraine to periodically check in with their respective teams and production, as flights out and in of Ukraine are currently not an option.
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