This story was updated on March 20 at 10:15 a.m. EST.

Brown Girl Jane has made a landmark expansion. 

The functional fragrance brand and 2023 Sephora Speed up graduate has launched online at Sephora, where it has exclusively introduced its recent Carnivale Eau de Parfum in addition to three of its existing fragrances — Dawn, Casablanca and Lamu, each retailing for $102 — and the brand’s discovery set, $30.

Brown Girl Jane is the primary Black woman-owned superb fragrance brand to launch at Sephora. The retailer also carries Fenty Beauty’s Fenty Eau de Parfum and Jackie Aina’s candle brand, Forvr Mood, while Chris Collins’ eponymous range is the only Black male-founded fragrance brand on the retailer.

“Coupling Sephora’s knowledge with our innovation and disruption is, I believe, a recipe for fulfillment at retail,” Malaika said. “We’ve been intentional about partnering with brands who share our values and need to be additive to 1 one other; it was never nearly retail for the sake of retail.”

Launched in 2020 as a CBD and sexual wellness brand, Brown Girl Jane teamed with Firmenich in 2021 to launch its first Wanderlust trio of neuroscents, which incorporates Bahia, Casablanca and Lamu. While three of its ingestible CBD offerings are still available direct-to-consumer, the brand has doubled down on its fragrance focus, introducing its second perfume trio last spring and rolling out select fragrances to Thirteen Lune, Macy’s and Nordstrom.

Carnivale marks the brand’s first solo perfume launch, featuring notes of Caribbean mango, amber, golden pimento and whipped musks, and aiming to evoke the celebratory and empowering spirit of Trinidad Carnival, which takes place every year just before Ash Wednesday and commemorates the emancipation of slavery within the Caribbean from British rule.

“It’s the very best party within the Caribbean, in a bottle,” Malaika said.

Added Beauchamp, who also serves as chief brand officer: “After I spray a fragrance I ask people ‘What do you’re feeling?’ — with Carnivale, the words are exuberant, joyful, excited, festive and celebrated for yourself.”

Eventually month’s 15 Percent Pledge Gala in Los Angeles, it was revealed that Brown Girl Jane had won the inaugural Sephora Beauty Grant, which offers a $100,000 money prize and yearlong mentorship program for Black beauty business owners. Though the founders didn’t specify sales expectations for the Sephora launch, industry sources think Brown Girl Jane could do between $5 million and $7 million in sales this yr.

“We now have all the time been about making a community and a brand that we wish we had after we were out on the earth — one which each spoke to a wider audience, and told stories of people who find themselves oftentimes neglected of the conversation,” Nia said. “We began the brand on sisterhood and that continues to be our North Star.”