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24 Sep

Westman Atelier Celebrates Mascara Launch, Makeup Artists – WWD

It was all eyes on Gucci Westman last Thursday – and on her namesake beauty brand as a complete – on the Mulberry bar, where she fêted her latest launch and the makeup artist community in a single fell swoop.

The veteran makeup artist and entrepreneur, in addition to Westman Atelier cofounder and husband David Neville, hosted an intimate but full of life bash to have a good time the launch of Westman Atelier’s latest mascara, Eye Want You, $45, which launched in September. Attendees didn’t include influencers or press – solely makeup artists —coming off of Recent York Fashion Week.

“I actually respect the work that goes into this industry,” Westman said of her makeup artist peers. “You frequently must miss vital engagements, and as you’re working, you’re afraid to miss a vital job. It’s very nice to have the opportunity to have a good time them tonight.”

Attendees including Romy Soleimani and Lisa Aharon, amongst others. Aharon said the brand new launch jibed well with the trends she’s seeing crop up available on the market. “There’s a shift back into more natural-looking makeup,” the Wall Group-repped makeup artist said. “Whether that be the shades which might be chosen or the quantity that you just’re wearing, it just looks as if things are going back to a more energizing face.”

The launch comes at a time of growth for Westman Atelier, which debuted skincare earlier this 12 months. At the moment, the brand was predicted to succeed in $100 million in retail sales in 2023, per industry sources. “It’s interesting to be an independent company amongst a sea of massive, large, global brands,” Neville said. “We’re doing an incredible job competing and winning.”

That winning strategy, Westman said while holding a toast, starts with product quality and performance. “Performance needs to be paramount. It’s much harder to do it the best way we do it – being not only clean, but having lively ingredients which might be at all times at efficacy levels,” she said. “After almost three a long time of being a makeup artist and being exposed to so many products, I wouldn’t compromise, and having you all here to present your stamp of approval could be very special.”

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