In honor of World Bee Day, Guerlain’s second cohort of its Women for Bees program in partnership with UNESCO and Angelina Jolie has been launched. 

This recent phase of the initiative will happen within the villages of Siem Reap, Cambodia, where 11 trainees will find out about beekeeping, a practice that’s integral to wildlife preservation. Jolie, who founded her organization, the MJP Foundation, in Cambodia in 2003, has worked since to assist develop Cambodian communities and preserve their natural resources. 

Said Jolie on the importance of beekeeping in an announcement, “It’s one strategy to provide a livelihood for families that’s flexible, sustainable and balances forest conservation with providing for the community.”

With bees being an endangered species, Guerlain and its partners aim to assist restore the worldwide bee population through initiatives equivalent to this six-month training, the primary round of which took place within the South of France in 2021. 

“This recent cohort of Cambodian women entrepreneurs have gotten members of a worldwide community of girls beekeepers who help strengthen local biodiversity with their bee colonies, and work to pass on their knowledge of the crucial role that bees and pollination play in world food security,” said Guerlain president Véronique Courtois.  

As a part of the initiative, 20 percent of in-store and online Guerlain sales made between May 20 and 22 will likely be donated to the Guerlain for Bees Conservation Programme. 

Moreover, a limited-edition Abeille Royale Advanced Youth Watery Oil has been released, featuring art by Tomáš Libertíny in honor of the occasion. Guerlain has also pledged to donate 20 euros for each Instagram repost of the visual designed by Libertíny that features the hashtags #GuerlainforBees and #WorldBeeDay.

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