The body positivity revolution is upon us. From plus-size mannequins to campaigns which put body hair front and centre, increasingly, we’re seeing a change in the way in which brands are talking about and showcasing the body, as messages of positivity and acceptance are making their technique to the forefront of the style and sweetness industries. 

One brand leading this charge is Isle of Paradise. Debuting last 12 months with a campaign featuring un-retouched images of plus size model Carla Trujillo, the tanning brand is now back with a recent, even greater, campaign. 

Launched today, “Get Body Posi” is a world commitment to creating body acceptance top of the wonder industry agenda. The campaign centres around a handbook which goals to guide readers through 4 key principles: acceptance, banishing comparison, finding what completely happy means to you and bringing self-love day by day.

“The Isle of Paradise mission shouldn’t be only to tackle the body confidence issue head on but to offer consumers with an answer that can encourage them to take the all-important first step to achieving body acceptance,” says brand founder Jules Von Hep. In creating the handbook, Von Hep drew on his own journey and life experiences, including struggles with eating disorders and self-harm, in addition to a terrible homophobic attack at an evening club which left him, he writes within the handbook, feeling “unworthy of living.”

To launch the handbook, not only has the brand pledged £25,000 to Mind Charity to assist others on their path to mental wellness and body acceptance, but it surely has also released a campaign featuring a solid including Love Island’s Megan Barton-Hanson and Tess Holliday.

“Everyone struggles with some aspect of themselves. I used to be that geeky teen and I didn’t like much about myself. I’ve been working to vary that and accept myself,” says Barton Hanson. “Learning to focus and rock your personal vibe is essentially the most liberating thing any considered one of us can do. That is what this campaign is about and I’m committed to assist change the way in which we view beauty as a society.”

After appearing on Love Island, Megan faced backlash over her looks and the surgical procedures she had undergone. “There’s a lot pressure on women to look a certain way,” Megan told Dazed Beauty earlier this 12 months. “You’re getting bullied for a way you look. You then get all these firms running adverts saying, ‘You’ll be able to get surgery on finance if you must’ and ‘Get your recent body today’. Then once you do it, you’re penalised for being fake or plastic, criticised for not loving yourself and the skin that you just’re in.” 

Since leaving the villa last 12 months, Megan has dedicated her platform to bringing awareness to feminist issues and campaigned rigorously against cyber bullying, particularly within the context of slut-shaming. She also usually speaks out about mental health and encourages her audience to imagine in themselves and be happy with their decisions.

The Get Body Posi handbook is on the market to download without cost from the Isle of Paradise website.