PARIS — Because the lines between wellness and wonder proceed to blur, L’Oréal said Wednesday it has partnered with Clue, an app that tracks people’s menstrual cycles, so as to glean a greater understanding of the link between skin health and hormonal changes.

In 2012, Danish and German entrepreneurs Ida Tin and Hans Raffauf cofounded Clue. Today, the app has greater than 12 million users in 190 countries. It’s billed as a pacesetter in femtech and the digital health space.

“At L’Oréal, we now have a powerful belief that the innovation that we bring to boost people’s beauty and well-being lies on the intersection of science and technology to satisfy consumers’ expectations and desires,” Barbara Lavernos, deputy chief executive officer in control of research, innovation and technology, said in an announcement. “Through this partnership, we wish to pioneer scientific innovation. Our goal is to develop the very best personalized skincare routines for consumers of all ages regarding skin health, beauty and wellness aspirations, making an allowance for their menstrual cycles from puberty to menopause.”

“Changes in skin is one of the crucial tracked categories inside the Clue app, alongside the period and menstrual symptoms, so we all know that it’s super vital for a lot of in our community,” said Clue co-CEO Audrey Tsang. “With L’Oréal’s vast scientific skincare knowledge, we’ll have the ability to supply recent and helpful information to each our Clue community and all consumers on how the cycle can affect the skin. Our mission is to empower individuals with cycles with the science, data and technology needed to make informed decisions about their bodies, with skin, our largest organ, included.”

Guive Balooch, head of the L’Oréal technology incubator, told WWD that under Lavernos, the group goes to grow the intersection between beauty and tech, which will help people change into educated about wellness and help solve among the large challenges they face.

“Considered one of the areas we’ve been very interested and keen on is that this merge between wellness and wonder,” he said.

Hormone cycles cause various changes in people’s skin. Pimples is one which’s discussed continuously. But others are less widely known, akin to susceptibility to UV and allergies, skin dryness and trans-epidermal water loss, which evolve during an individual’s cycle.

Over the past 4 or five years, period-tracking apps have built up sizable communities trying to higher understand their menstrual cycles for health and wellness advantages.

“So we thought: ‘Why hasn’t anyone really given quality details about skin to those communities?’” Balooch said.

An extended-term proponent of co-development with outside entities, Balooch and his team looked for a partner.

“We wish to go to people who find themselves [the] best of their field,” he said, adding Clue was an ideal match.

The brand new partnership exists on three levels. The primary involves a voluntary survey through which people can answer questions on their skin and hormones, and tell Clue and L’Oréal what they’re taken with learning.

“That is going for use to assist us construct the very best service,” said Balooch, adding the info is anonymous. “We’re going to take heed to them and see what they need to know.”

L’Oréal has details about people’s skin biology depending on where they’re of their cycle. So the second level of the partnership involves the group embedding personalized skin-related recommendations in Clue’s app for many who want them.

“We’ll also, as a 3rd piece, embed [content] of their encyclopedia, called Helloclue.com,” Balooch said.

He noted that on period-tracking apps, there’s not much information available today about skin.

“So it’s our responsibility, as an industry, to begin giving those that information,” Balooch said. “Then, if in the long run we see they need more, we’ll bring more.”

The collaboration involves quite a few stakeholders, including L’Oréal’s Lively Cosmetics Division, which can provide access to gynecologists, dermatologists and endocrinologists, and the corporate’s market insight teams, plus Clue’s teams.

“It’s a recent way of working, which we’re really enthusiastic about,” Balooch said.

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