German luxury fashion label MCM has launched its second fragrance with Inter Parfums Inc.  

Called MCM Ultra, the fragrance launched on  the brand’s website and in MCM boutiques on Friday and can roll out globally and to the brand’s U.S. retail partners, including Macy’s and Saks Fifth Avenue, in August. 

Infused with black currant, pink pepper, tonka bean, cedarwood and tuberose, the perfume retails for $75 for 30-ml., $90 for 50-ml. and $115 for 100-ml. The fragrance was crafted by perfumer Frank Voelkl, who said in an announcement that he sought to strike a “delicate balance” between floral and fougère elements with the scent. 

“MCM has this different tackle luxury that connects so well with Gen Z and Millennial consumers,” said Baerbel Bureick, chief marketing officer of Inter Parfums. “This second drop is principally a female fragrance, yet because we never wish to be one dimensional, it still has that subtle, masculine aspect.”

The vegan fragrance is available in a flacon modeled after the famed MCM backpack in Berlin Gold. While the brand declined to comment on sales, industry sources expect it to achieve between $40 million to $50 million in sales during its first yr in the marketplace. 

“Fragrance has been a really logical extension for the brand, and one which has opened it as much as recent followers and fans,” said Dirk Schonberger, global brand officer of MCM. “[The fragrance] has such a broad approach — it might be young spirited, but you don’t have to be young of age to be a fan of the brand.”

In 2019, MCM signed a 10-year licensing cope with Inter Parfums and launched their first fragrance, MCM Eau de Parfum, in 2021, for which the brand won the Packaging of the Yr Award on the Fragrance Foundation Awards in June.

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