Selena Gomez‘s Rare Beauty is urging people to call their family members as a part of a 2024 mental health awareness campaign called Make a Good Call.

The campaign, introduced by the brand’s chief marketing officer Katie Welch at the corporate’s third annual Mental Health Summit in Latest York Wednesday, also includes an choice to call the Rare Beauty hotline and get a positive affirmation from someone at the corporate — including Gomez.

“Rare Beauty is greater than a brand. That is what Selena desired to do. We’re about starting positive conversations around self acceptance and mental health,” Welch said. “We’re changing and difficult these standards of perfection inside beauty and beyond by doing things like we’re doing today.”

Guests on the event included content creators, media, several of the brand’s Rare Impact Fund mental health grantees and other friends of Rare Beauty. Throughout the day, guests enjoyed a slew of experiences and freebies, including a phone charm-making booth, a floral bouquet station, a mindfulness session and a storytelling workshop led by the Jed Foundation. Panelists throughout the day included Gomez, Sephora content creator Carla Cassandra, writer Priya Parker and the U.S. surgeon general Dr. Vivek Murthy. Within the gift bag, which was stocked with Rare Beauty goodies, was the corporate’s 2023 social impact report, which listed lots of the brand’s milestones, most notably that its Rare Impact Fund has raised greater than $13 million since its inception.

To kick off the day, Gomez took the stage with Murthy to debate the ability of community in a conversation moderated by Rare Beauty executive vice chairman of social impact and inclusion Elyse Cohen. The discussion revolved heavily across the loneliness epidemic, an idea Murthy first presented in 2023. 

“[Loneliness is] a deep source of pain, and it’s partly so painful because we want one another. We’d like our relationships with each other to essentially survive and to thrive to be healthy each mentally and physically,” Murthy said. “Once we don’t have that, it’s almost like we’re missing food or water, something else that’s vital for our survival.”

Social media has an impact on mental health, too, the speakers agreed.

“I even have a really complex relationship with social media. I remember when it got here out, it was the weirdest thing.…A number of feelings that I didn’t feel growing up, just began happening. It will make me feel like I wasn’t ok,” Gomez said. “I took 4 years off and that was the most effective thing because I used to be actually aware of what was happening.”

Murthy said it’s necessary to create tech-free zones and develop safety features to guard users from social media’s negative impacts.

Nevertheless it’s not all bad — Gomez and lots of other speakers throughout the day reflected on the positive power of social media for constructing community, something Rare Beauty is working to determine, as are platforms like Lemons by Tay, a blog from content creator Tay Dome Lautner who posts about her journey with mental health. Lautner said the response has been wildly positive as her followers are in a position to connect together with her experience.

“We’ve gotten to some extent where it’s change into a stylish thing to speak about mental health but actually physically talking about it’s so needed,” she said.

“It’s just finding ways to succeed in out to the people next to you and even when it’s not the identical battles, we’re all going through things,” said Sephora content creator Cassandra. “You discover people to assist fix the parts that they didn’t break.”