Sephora is planning to open 260 stores in 2021, the sweetness retailer’s largest U.S. store expansion to this point.

The brand new stores shall be a mixture of 60 freestanding Sephora stores and 200 Sephora at Kohl’s locations. In a press release, Sephora said the move indicates its “confidence” in brick-and-mortar retail, despite increases in e-commerce sales in the course of the pandemic.

Jean-André Rougeot, Sephora Americas chief executive officer, recently said Sephora’s online sales in North America were nearing $3 billion.

Recent freestanding Sephora locations have begun to open this month, with stores planned across the Pacific Northwest, Florida, Texas, Los Angeles and Nashville, Tenn. Sephora said the brand new stores will feature “sleek architectural and visual design” and “latest lighting enhancements.”

Sephora at Kohl’s will open 200 stores in 29 different states this 12 months. Shops-in-shop are planned for Los Angeles, Recent York, Recent Jersey, Chicago, Minneapolis, Ohio and Wisconsin, the retailer said. Each location will take up about 2,500 square feet, and is supposed to bring the Sephora experience into Kohl’s with greater than 100 makeup, skincare, hair and fragrance lines. The total assortment for Sephora at Kohl’s has not yet been released, but The Extraordinary, a cult skincare brand, confirmed recently it would be within the locations.

Sephora said it would also proceed rolling out its omnichannel approach, with buy online, pick up in-store available in any respect Sephora freestanding store locations by April. Previously, Sephora had offered a reserve online, pick up in-store option.

Sephora at Kohl’s locations will even offer in-store pick up and drive-up ordering. The 2 inked a partnership in December that features a total of 850 Sephora at Kohl’s locations over the following three years. Similarly, Ulta Beauty signed a deal to open shops-in-shop in Goal.

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