Brands – Page 5 – Beautifaire

13 Dec

WWD Beauty Inc’s 2022 Most Powerful Brands in Beauty

Beauty’s only constant is change, and the businesses on the 2022 Beauty Inc Power Brands list aren't only keeping pace with the times — they’re spearheading the industry’s evolution. To compile this list of 45 players — that are divided into Established, Originals and Emergents, Beauty Inc checked out a wide selection of qualitative and quantitative data to find out the brands which might be winning today. What’s most clear is that this yr’s crop sees likelihood where others see challenges. They've embraced TikTok, entered the metaverse and mastered an omnichannel environment. Here, the brands that thrive because — not in spite — of beauty’s shapeshifting landscape. The Established CeraVe: DermTok’s darling shows no signs of slowing down. The mass market skincare brand...

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12 Dec

Agencies Behind Boom of Celebrity Beauty Brands – WWD

by Beautifaire101

Beauty, Featured

Agencies Behind Boom of Celebrity Beauty Brands – WWD

It’s undoubtedly the age of the celebrity beauty brand. While film stars, music artists and supermodels have been the face of countless beauty campaigns throughout the years — whether it’s licenses, endorsement deals or joint ventures — never has the marketplace seen such an influx of celebrity-backed beauty brands. Hollywood agencies, working closely with their high-profile clients, have been playing an element. “It’s the way in which of the longer term,” said Allison Statter, chief executive officer of Blended Strategy Group, of celebrities owning their brands. Her creative marketing and branding agency, founded with Sherry Jhawar, is behind Gwen Stefani’s GXVE beauty (a partnership with Nikki Eslami’s Latest Theory Ventures) and counts celebrity hairstylist Jen Atkin as a client. Statter, who has a...

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9 Dec

The Top-trending Beauty Brands on Amazon include Fenty Beauty,

by Beautifaire101

Beauty, Featured

The Top-trending Beauty Brands on Amazon include Fenty Beauty,

Amazon is carving out its place as a number one beauty retailer. Not only have most of the consumers who flocked to the e-commerce giant when COVID-19 broke out as a way to get their beauty fix stuck around, but beauty firms are progressively inking partnerships with Amazon, establishing the platform an increasingly meaningful player in prestige beauty. Data from Jungle Scout indicates searches including keywords “cream-based makeup palette,” “kkw cosmetics” and “beauty deals” were among the many top-trending beauty searches on Amazon in August, increasing by 728 percent, 119 percent and 84 percent, respectively. Grace and Stella, a skincare brand which has garnered recent traction on TikTok for its under-eye masks, was the highest-growing beauty brand on Amazon in August, with revenue...

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9 Dec

Brandefy’s Top Beauty Brands and Products of Summer –

by Beautifaire101

Beauty, Featured

Brandefy’s Top Beauty Brands and Products of Summer –

Charlotte Tilbury has reigned as Brandefy’s top-searched beauty brand since July 2021. Founder and chief executive officer of the wonder platform, Meg Pyrde, said that while Charlotte Tilbury ranked ninth amongst Brandefy’s top brands in January 2021, searches for the brand have since increased by 255 percent, propelling it to the number-one spot in July 2021, where it stays to at the present time. Also demonstrating resilience are vitamin C products, which have been Brandefy’s most-searched beauty product category since January 2021, whilst other skincare offerings have dropped from the rating as post-pandemic consumers return to cosmetics. Supergoop is a more moderen entrant to the highest brands list, having increased in search volume by 22 percent since July 2021, while former top 10...

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