Glossier – Page 3 – Beautifaire

11 Dec

Glossier Lays Off Employees Following Shift in Strategy –

Layoffs have ensued at Glossier because it refocuses its distribution strategy. The brand, a previous direct-to-consumer darling that unveiled a retail partnership with Sephora last week, has laid off 24 employees because it streamlines to satisfy the needs of its omnichannel strategy under freshly minted chief executive officer Kyle Leahy. “Glossier‘s first chapter was almost exclusively focused on a single channel of distribution. Now we’ve grown, the marketplace has evolved, and our consumers are searching for us to satisfy them where they're: in-store, online, at retail partners, and world wide,” Leahy in a press release. “We're reorganizing our company to align our structure, scale and talent with our refined omnichannel strategy. While these decisions are incredibly difficult, I'm confident Glossier is positioned...

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7 Dec

Glossier Talks Numbers, Sephora and Beyond – WWD

by Beautifaire101

Beauty, Featured

Glossier Talks Numbers, Sephora and Beyond – WWD

Glossier’s buzz was at all times larger than its actual business. Now, with latest chief executive officer Kyle Leahy and an all-female, diverse C-suite at its helm, the onetime direct-to-consumer darling appears to be closer than ever to aligning those two aspects. Providing exclusive figures to Beauty Inc, Glossier revealed that it's on target to clock in $100 million in sales in its first 12 months at Sephora, after entering the retailer in February, marking an about-turn from its prior strategy and adopting a more traditional retail playbook. Overall retail sales for the brand, including DTC, its own stores and Sephora, are up 73 percent year-over-year, the second consecutive 12 months of growth. Industry sources estimate that overall sales are around...

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25 Oct

Amazon MGM Studios Is Adapting ‘Glossy’ Into TV Series

by Beautifaire101

Beauty, Featured

Amazon MGM Studios Is Adapting ‘Glossy’ Into TV Series

Simon and Schuster; Getty Images When you purchase an independently reviewed services or products through a link on our website, WWD may receive an affiliate commission. Blame it on the millennial pink marketing or the sweeping success of products like Balm Dot Com — few beauty brands catapulted to near-household name like Glossier within the mid-2010s. Marisa Meltzer’s “Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier” peels back the pastel curtain to uncover the minimalistic beauty brand’s meteoric success. And now, the Latest York Times bestseller is slated for an upcoming series, as Amazon MGM Studios has reportedly acquired the rights to the book. Director and screenwriter Lindsey Anderson Beer, who’s notable projects include writing and directing “Pet Sematary:...

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31 Aug

Glossier Plans U.K. Sephora Launch With Big Hopes and Ambitions

by Beautifaire101

Beauty, Featured

Glossier Plans U.K. Sephora Launch With Big Hopes and Ambitions

LONDON — Glossier, the buzzy beauty brand for Millennials, is partnering up with beauty retailer Sephora within the U.K. Under its recent chief executive officer Kyle Leahy, Glossier still has lots of the same ambitions that its founder, Emily Weiss, had when she arrange the business in 2014. Glossier’s first retail partnership with Sephora kicked off earlier this yr within the U.S. and Canada, which Leahy said was met with “incredible results,” hence the expansion into the European market. “We've incredible resonance as a brand in that market [the U.K.] and certainly one of our crown jewel stores is Covent Garden, where we proceed to see a lot demand for the brand from each the tourist and area people,” said Leahy in a...

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