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3 Sep

The ten Richest Beauty Influencers of 2022 – WWD

The ten Richest Beauty Influencers of 2022 – WWD
Beauty influencing is a lucrative business. Recent data from Cosmetify estimates the earnings of top beauty influencers for the second yr in a row, evaluating each creator’s Instagram, YouTube and TikTok earnings for a combined total yield.  Safiya Nygaard has taken the first-place spot, previously occupied by Huda Kattan in 2021, who's now the second-highest earner in beauty. Nygaard, who initially rose to prominence through her BuzzFeed series, LadyLike, took to YouTube following her departure from BuzzFeed in 2017.  With greater than 9.5 million subscribers on her predominant channel, Nygaard’s YouTube presence is her strongest across all of her social media accounts. The creator brings in an estimated $187,917 in earnings per YouTube video upload, in accordance with Cosmetify. Her TikTok and Instagram...
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25 Aug

Attention Influencers and Designers: FGI Introduces New Rising Star

Attention Influencers and Designers: FGI Introduces New Rising Star
The Fashion Group International has rolled out two new categories for its 2023 Rising Star awards. Indicative of the industry’s collaboration craze, for the first time there will be an award for “Collaborations” between content creators and fashion or beauty brands. To be eligible, the alliances need to last for between one and six years. The award will be awarded to both parties as a joint win. FGI is looking to acknowledge the “increasingly vital role” that social media influencers play in the fashion industry, according to FGI president and chief executive officer Maryanne Grisz. Some might argue that given their reach and quantifiable digital-driven sales they have more clout than many designers. The global fashion influencer market is expected to generate $17.12...
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