Beauty influencing is a lucrative business.
Recent data from Cosmetify estimates the earnings of top beauty influencers for the second yr in a row, evaluating each creator’s Instagram, YouTube and TikTok earnings for a combined total yield.
Safiya Nygaard has taken the first-place spot, previously occupied by Huda Kattan in 2021, who's now the second-highest earner in beauty.
Nygaard, who initially rose to prominence through her BuzzFeed series, LadyLike, took to YouTube following her departure from BuzzFeed in 2017.
With greater than 9.5 million subscribers on her predominant channel, Nygaard’s YouTube presence is her strongest across all of her social media accounts. The creator brings in an estimated $187,917 in earnings per YouTube video upload, in accordance with Cosmetify. Her TikTok and Instagram...
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