Launch – Page 6 – Beautifaire

22 Sep

Régime des Fleurs Rethinks Tuberose With Tóor Tóor Launch

For so long as she will be able to recall, Alia Raza has been obsessive about tuberose. “I remember being 12 years old and all of the fragrances I might gravitate toward centered around this flower, this note,” said Raza, who paired her love of fragrance with a background in film to cofound Régime des Fleurs with Ezra Woods in 2014. “I comprehend it’s turn into trendy for people to say they began their brand as an art practice, but I actually did.” Though Raza has scaled the brand past its once-hand-painted labels and bottles, her creative process stays rooted in nice art. Launching Oct. 1, the founder’s newest eau de parfum, Tóor Tóor, isn't any exception. Retailing for $240,...

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10 Sep

Aavrani, Lilly Singh to Launch Hair Care with Sephora

by Beautifaire101

Beauty, Featured

Aavrani, Lilly Singh to Launch Hair Care with Sephora

Aavrani has tapped a recent collaborator for a recent category. The Ayurveda-inspired skincare brand is teaming with influencer Lilly Singh on a hair care range, which is able to debut at Sephora next Spring. The products will range in price from $30 to $50. The gathering has been roughly three years within the making, said Rooshy Roy, the brand’s founder. “I actually have all the time desired to expand across skin, hair and eventually body care because Ayurveda is so all-encompassing in nature,” Roy said. “Especially with hair care, we reinvested plenty of revenue from our existing skincare business into extensive clinical trials that show formula efficacy and compete with plenty of science-backed hair care brands.” After meeting Indian Canadian influencer Lilly Singh,...

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9 Sep

Addiction Tokyo Readies U.S. Launch With Bloomingdale’s – WWD

by Beautifaire101

Beauty, Featured

Addiction Tokyo Readies U.S. Launch With Bloomingdale’s – WWD

Prestige makeup is getting a latest player. Addiction Tokyo, the fashionable Kosé Corporation-owned makeup brand, is making its U.S. debut, starting Friday at Bloomingdale’s. Prices for eye, cheek, nail and lip products, which include its hero eye shadows available in greater than 90 shades and 6 textures, range from $10 to $52. Taking the brand Stateside is a component of Kosé’s larger strategic goal of penetrating the U.S. market. As reported, the corporate goals to quadruple the U.S. business by 2026. Akira Matsubara, CEO Kosé America; executive director accountable for marketing strategy division, Europe and America business division of Kosé Corp. said the launch suits his game plan for hitting those sales targets. “The primary [priority] is to amplify the Japanese approach to beauty and...

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6 Sep

Ilia Beauty Partners With Art Gallery Tappan Collective for

by Beautifaire101

Beauty, Featured

Ilia Beauty Partners With Art Gallery Tappan Collective for

Ilia Beauty is tapping into the art scene because it introduces a latest launch coming next 12 months, the Eye Stylus Shadow Stick. Founder Sasha Plavsic is celebrating artistry while giving back. The brand has commissioned three artists — Brianna Lance, Satsuki Shibuya and Jaimie Milner — to reimagine the sweetness item in partnership with Tappan Collective. “I actually love the artists that they find and the way they showcase them. I feel they do beautiful storytelling,” Plavsic said of Chelsea Neman Nassib’s gallery, which began as a web based platform before opening its first space in Los Angeles on Melrose Avenue. The artwork — two paintings and a photograph — can be auctioned, with proceeds benefiting Heart of Los Angeles’ art program,...

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