Launches – Page 3 – Beautifaire

13 May

Nikita Dragun has laid an egg — a purple one caked in crystals, at that. The Asian-American beauty influencer, who has accrued thousands and thousands of online followers for sharing her journey as a transgender woman, is launching Dragun Beauty, a cosmetics company. The label, which launches March 25, is just certainly one of a number of created and owned by a transgender person. Based on Dragun, it's for transgender people — and for all. “I’ve all the time been obsessive about the art of transformation,” said Dragun, the self-appointed “chief dragun officer” of Dragun Beauty. “As an artist, I used to be more obsessive about how makeup could change your face and that you possibly can be the architect of your...

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14 Apr

The Webster Launches Beauty Vertical

by Beautifaire101

Beauty, Featured

The Webster boutique goes after a recent market: prestige beauty. The 11-year-old retailer, which now has eight locations nationwide, is amping up its offerings in the sweetness market. Beauty shouldn't be entirely recent to the retailer, which hosts outposts for hairstylist David Mallett and aesthetician Joanna Czech in its Latest York location, and has launched brands like La Bouche Rouge in america. Although The Webster is just dipping its toes into the sweetness business, founder and artistic director Laure Hériard Dubreuil sees a chance for her curatorial skills out there. “What’s at all times so vital and a part of the DNA of the Webster is the curation, and a combination of essentially the most established brands and the youngest designers. That’s...

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6 Apr

Goal Launches Nonalcoholic Beverage Assortment With Sèchey

by Beautifaire101

Beauty, Featured

Dry January is now an all-year-round affair. Goal is betting on nonalcoholic beverages by dedicating a part of its adult beverage aisle to the category. The retailer partnered with Sèchey, a Charleston, S.C.-based nonalcoholic retailer that also has its own line of beverages, to curate the assortment, which incorporates Ghia, Bella Hadid’s Kin Euphorics, Surely, Katy Perry’s De Soi, Starla, Free AF, Mingle, Edna’s and Mocktail Club, in addition to Sèchey’s house brand. The assortment can be available at select Goal doors nationwide which have licenses to sell alcohol. “It’s within the adult beverage aisle because we're mimicking adult drinking behavior,” said Sèchey founder Emily Heintz. “This is de facto about curation and bringing one of the best of the category since...

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2 Apr

Il Makiage Parent Company Launches SpoiledChild Wellness Brand

by Beautifaire101

Beauty, Featured

Oddity, the parent company behind Il Makiage, has made its second strike in beauty. The corporate, which counts strong technological capabilities as its key differentiator, is launching its second brand on Wednesday. Called SpoiledChild, the brand will launch directly on its website with 17 refillable stock keeping units across hair care and skincare, priced from $45 to $95. SpoiledChild marks Oddity’s pivot to a multibrand beauty business, with it only sharing management and technology with Il Makiage. “The one thing that's shared between Il Makiage and SpoiledChild is the tech side, and the tech team provides services to construct each brands,” said Oran Holtzman, Oddity’s chief executive officer. “We launched Il Makiage in 2018 as a d-to-c beauty brand, and three to...

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