Nonprofit organization Runway of Dreams is amplifying its call for inclusivity with its first campaign, the “Campaign for Inclusion.”
Presented by Sephora and shot in Miami, the campaign highlights brands similar to Adidas, Tommy Hilfiger, Goal, Kohl’s and other 2023 Corporate Partners of the nonprofit who create products and apparel which are inclusive of individuals with disabilities.
Models featured within the campaign include Shaquem Griffin, the primary football player with a disability to be drafted to the NFL; content creators Yarelbys Tua and Emily Rowley; musician Alvaro Alcocer; Special Olympics golfer Daniel Steele, and sweetness influencer Steffi G.
“It’s time to adapt the way in which we predict of inclusivity,” Rowley says initially of the video.
“It’s about adapting our attitudes — the way in which we view fashion, the way in which we view beauty; adapting the way in which we view ourselves, and feeling like we’ve truly been seen,” Griffin continues.
Founded in 2014 by Mindy Scheier, whose son Oliver has muscular dystrophy, Runway of Dreams partners with brands and hosts fashion shows across the country aiming to uplift individuals with disabilities.
“Individuals with disabilities are the most important minority on the planet,’ Scheier said in a press release. “We’re reframing perceptions of disability by showing the importance of disability representation with the brands committed to true inclusion, and specifically highlighting adaptive and universally designed apparel and footwear. This primary campaign takes the inspiration’s impact from the runway to the world of content-driven media campaigns.”
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